Recently, I had a chat with Kristina Karlsson, the founder of Kikki K. and author of the book Your Dream Life Starts Here. We shared our experiences on the journey to designing a life we love, the challenges along the way and how one…

Creating an effective marketing strategy for your dance studio can be challenging, and let's be honest, you probably didn't start your business to go into marketing. The reality is, however, that marketing is a vital part of creating a profitable…

Your customers are the lifeblood of any business and without them, frankly, there is no business. But it can be challenging to find a reliable way to consistently attract new customers and increase sales. Today, I want to share three…

Recently, I had a conversation with the owner of a beauty salon in Sydney who asked me for the best ways to market her business. But when I mentioned email marketing as a strategy, she looked at me stunned. "Aren't emails dead?", she asked. The…

When I first spoke to Rhina over the phone, I could hear a little frustration in her voice. She had already been running her Brisbane eyebrow salon for many years and had an established customer base, but marketing has always felt like an…

Marketing is essential for any small business. It's the lifeblood of your business. But with the ever-changing digital landscape, it can be quite a stressful task to tackle and result in overwhelm. The good news is, it doesn't have to be difficult.…

Recently, I had the pleasure of doing my 90-Day Marketing Transformation with Scott and Melisa at Just Tinting in Bundaberg. As an honest, old-school business that has been operating for over 30 years and values good old-fashioned customer…

QR codes have many different use cases and with a little creativity, the possibilities are endless. In this article, I share how to make the use of QR codes effective, things you’ll need to consider and common mistakes to avoid.  Ready?…

It's a simple question: What is marketing? The answer, however, isn't always so obvious. Most business owners I speak to have a very different idea of what marketing really is. For some, it's simply advertising (in print or online).…

Marketing is a bit of a mystery for many small business owners. After all, most of us didn’t go into business to market and sell, but to do whatever we are great at and love doing.  But when we break it down, marketing really isn't…

Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep…