In essence, there are only three ways to grow your business. Increase the number of customers, increase the purchase frequency, and increase your average transaction value. However, there are a number of not so obvious ways to increase sales and make your business more profitable. Here are four of them. Are you ready? Let’s go.

1. Automate as much as possible

Today, there are hundreds of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. Start with things that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily.

  • Social Media Posts
  • Invoicing
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Sales Processes & Follow Up
  • Internal Task Management
  • Review Management

Tools like Zapier and Integromat can help you connect various services and software to make processes even more efficient. 

Some examples:

  • When you have a new lead -> automatically add contact to a list -> then send follow-up sequence
  • After a customer makes a purchase for the second time -> send invitation to review on Facebook
  • When a purchase is made on your website -> automatically create invoice in Xero

2. Launch a re-targeting ad campaign

Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allow you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.

Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website. 

Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)

3. Stop focusing on one-off promotions and develop an “Evergreen” campaign instead

The majority of business owners think of marketing and promotions in terms of one-off activities. It might look something like this:

  • January -> Promotion #1
  • February -> Promotion #2
  • March -> Promotion #3

While this might work well, it also requires you to continuously come up with new promotions, which can be exhausting and feel like you’re always running behind.

Instead, create an “evergreen” funnel that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.

All you need is a good email automation tool, like Mailchimp or ActiveCampaign.

4. Make Partnerships “evergreen”, too

Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.

See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them. 

Example: One of my clients owns a massage clinic, while another owns a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic, also receives a complimentary yoga gift card, and everyone who joins the yoga studio, receives a discount voucher for a massage a month later.

There you have it. Four (not so obvious) ways to grow your business over the next few months. All four are “set and forget” strategies that you only have to set up once and will profit from forever.

To your success


If you’re like me, you love reading (or listening to) lots of books! A great book offers us a glimpse into the vast knowledge and experience of an expert in our field of interest and provides us with a deeper understanding about a topic; and often about ourselves.

If you’ve met me before, you’ve probably seen me with headphones glued to my ears. I listen to audio books pretty much everywhere I go, always looking for little nuggets that have the power to transform our thinking and improve our life as a result. Whether you’re looking to improve your business skills, delve into personal development or build your emotional intelligence this list of timeless must-reads is for you. So, here’s my list of all-time favourite audio books (in no particular order) that I can highly recommed. Enjoy!

5 Insanely Valuable Audiobooks For Guaranteed Business & Personal Growth

I will keep adding to this list over time, so these books are listed in no particular order.

If there’s a particular book you think needs to be on this list, feel free to let me know in the comments below.


The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

by Timothy Ferriss

This was one of the first ever self-development books I read in my life. It surely has transformed my thinking and my views on life. I must say, for this particular one, I preferred the hard copy book over the audiobook. It’s got some great tools and exercises to help you redefine your life and to go outside your comfort zone and push your limits. It’s definitely at the top of my personal favourites.

iTunes Description: If your dream is escaping the rat race, high-end world travel, monthly five-figure income with zero management or just living more and working less then this audiobook is the blueprint. Forget your tired, old retirement concepts and throw out that deferred-life plan – there’s no need to wait and every reason not to. You can have it all! This audiobook is the compass for a new and revolutionary world. Start living now!


The Richest Man in Babylon & The Magic Story: Two Classic Parables about Achieving Wealth and Personal Success (Unabridged)

by Napoleon Hill Foundation

Beautifully narrated and creatively brought to life, this audio book is both, informative and entertaining. The information herein will be life-changing if one can grasp the essence of it. I have gifted this book to many people and listen to it again every few months to remind myself about the great lessons in it. Highly recommend this version of the book, as it’s easy to listen to in about an hour without losing its essence (the original version of The Richest Man in Babylon goes for a few hours).

iTunes Description: These two parables – one ancient, one modern – contain time-tested secrets that will put you on the road to happiness and prosperity. They offer simple, yet powerful truths about the challenges we all face, and must overcome on the road to success. The Richest Man in Babylon: George Clason’s motivational classic story of Arkad, a man of humble origins who became the richest man in Babylon. In dialogue with his fellow citizens he reveals the attitudes and behavior that brought him wealth and happiness. The Magic Story: What turns a loser into a winner? Jay, a down-on-his-luck writer, sees his once struggling friend Sturtevant transformed into a man of supreme confidence and achievement. How did his friend do it?


Breaking the Habit of Being Yourself

by Dr. Joe Dispenza

During a time where I could barely get out of bed in the morning, this book has helped me to redefine my purpose and given me new motivation. It teaches why we feel certain emotions, the bio-chemical processes behind the reason for why we subconsciously decide to put ourselves into a negative state and how to break this crushing habit of self-sabotage and depression. This is a book I would recommend to everyone, as it deals with the underlying thought processes and bevaviours that determine our emotional state, and ultimately our actions.

iTunes Description: You are not doomed by your genes and hardwired to be a certain way for the rest of your life. A new science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, renowned author, speaker, researcher, and chiropractor Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible. Not only will you be given the necessary knowledge to change any aspect of yourself, but you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Dr. Joe demystifies ancient understandings and bridges the gap between science and spirituality. Through his powerful workshops and lectures, thousands of people in 24 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same! This audiobook comes with bonus downloadable content. Please go to www.drjoedispenza.com/bhby to download this material.


The Miracle Morning Audiobook

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life – Before 8AM (Unabridged)

by Hal Elrod

Hal Elrod’s phylosophy is simple. The way you start your morning, determines how your day pans out, and ultimately, your life. This might sound overly simplistic, but this book has the power to transform your life into a miracle. It clearly shows how important it is to proactively design your life and create habits and rituals that support us in our journey to fulfilling our true potential. The Miracle Morning gives you a clear road map, as well as the specific tools to do just that.

iTunes Description: What if you could miraculously wake up tomorrow and any – or every area of your life was transformed? What would be different? Would you be happier? Healthier? More successful? In better shape? Would you have more energy? Less Stress? More Money? Better relationships? Which of your problems would be solved? What if I told you that there is a “not-so-obvious” secret that is guaranteed to transform any – or literally every area of your life, faster than you ever thought possible? What if I told you it would only take 6 minutes a day? Enter The Miracle Morning. What’s now being practiced by thousands of people around the world could perhaps be the simplest approach to creating the life you’ve always wanted. It’s been right there in front of us, but this audiobook has finally brought it to life. Are you ready? The next chapter of your life – the most extraordinary life you’ve ever imagined – is about to begin. You deserve an extraordinary life. It’s time to wake up to your full potential.


The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People & The 8th Habit (Special 3-Hour Abridgement)

by Stephen R. Covey

Stephen Covey’s 7 Habits of Highly Effective People is one of those books that you can read again and again, and each time learn new things you didn’t pick up previously.  This book is full of incredible life lessons that are guaranteed to enrich your personal relationships, in business and personal life. I have read this book four times and will be reading it many more. Highly recommended. This version of the book is a condensed one and also includes the sequel by the same author, The 8th Habit.

iTunes Description: This new audio set is a very special abridgement of two of Stephen R. Covey’s best-selling business books, The 7 Habits of Highly Effective People and The 8th Habit, read by Dr. Covey himself. We’ve condensed the content of two entire books into just three hours of audio, but you’ll still enjoy Dr. Covey’s lessons on powerful personal change and how to incorporate his ideas into your life to fulfill your ultimate potential.


Each entrepreneur wants his or her business to succeed, but for this to happen, you need to make some changes to improve your business dramatically and that will surely push you to the top of the pack. Successful people believe strongly in their ideas, so much so that they will do everything possible to manifest them. They have a powerful path that keeps them true to their principles and ideas, even during times of disagreement and adversity.

1. Give Back

First thing you can do to improve your business is to give back. Ensure you have a life mission reflecting your need to make a difference in the lives of others. Money should not be the main motivation because the non-monetary purposes are what will bring you the significance, self-satisfaction, and happiness that you are looking for.

2. Practice Physical Activity

Engaging in physical activity is one of the best ways to improve your quality of sleep, boost brain chemistry, become more creativity, and clear your mind. It also helps to boost your longevity, happiness, and health so you can be more productive to grow your business.

3. Self-coaching

Maintain positive inner dialogue through positive self-talk, which can help you talk yourself out of or though challenges. It takes little effort to become a negative person but if you want your business to be successful, then you need to develop a positive outlook on things.

4. Be Willing to Do What It Takes

You cannot be successful without making sacrifices so make it a habit to show up every day. Commit to the long haul and be willing to devote unlimited energy and time in working toward your goals. Most unsuccessful entrepreneurs are often unwilling to pay the price to attain higher levels of commitment. Identify time-consuming distractions that you need to eliminate from your business or life and put your work responsibilities first, with leisure coming in second.

5. Love What You Do

Most successful entrepreneurs are doing things they want to do most in life and as a result, they earn a substantial income. Work to make sure your work adds value to the society in order to get to the point where you love what you do.

6. Journal

Another thing you can do to improve your business is to make a journal. Write out your thoughts so you can translate them into tangible form. Writing offers perspective to your wants, your current position, your goals, mistakes you want to avoid, and your strategy. Journaling can help you gain perspective in finding solutions to problems.

7. Improve your Business by Making Lists

Write down the goals you want to accomplish for the upcoming day, week, month, and the year. Afterwards, prioritize the list so you can allocate the necessary time to each task effectively based on importance. A list is a contract and when you write things down, you are agreeing to make these things happen. Tasks in written form are more likely to become accomplished.

8. Learn to Listen

Listen requires immense self-control because you have to check your impulses for your own needs and analyze the people you work with to understand the message being communicated. Pay less attention to the messages conveyed on the surface and listen instead for the underlying message. Without this discipline to sense and listen to underlying messages, you may become lost in translation and derail your own success.

9. Practice Clearing Your Mind

Clearing your mind is one of the things you can do to improve your business. Learn to make quick decisions that are conclusive. Metal clarity allows you to see the decisions that bring you further or closer to your goals. Before changing a decision, consider the pros and cons of doing so. impulsiveness can be disastrous so if you want to change a previously-made decision, take this chance to learn what needs to be done better this time round and clarify the details that meet your standards. You find more balance when you change decisions intelligently and make decisions quickly.

10. Look at the Details

Pay attention to every action taken on your journey toward success and invest value and meaning into each step. An action without a clear purpose can make you vulnerable unexpected challenges and your reaction to them. Direct each detail of the business towards your ultimate goals and visions. Train your mind to do things that are more challenging.

Have you ever wondered how some entrepreneurs get so much work done in a single day? It can even leave you wondering what it is you are doing wrong when apparently we all have the same 24 hours as Richard Branson or Oprah. For starters, working smarter and harder may not be the formula for success after all, which leaves you wondering what is. Here are 7 ways in which successful entrepreneurs do so well to make sure they get to the top.

1. Successful Entrepreneurs Love Their Work

A smart and successful entrepreneur is in his or her element when doing work they are passionate about. Inspiration and passion are very powerful when combined and the only way you can do excellent work is if you love what you do. Find something you are passionate about and stick with it regardless of distractions or being sidetracked.

2. Successful Entrepreneurs are Focused

Smart entrepreneurs know to stay focused and have a clear vision of what they want, which helps to actualize this vision. Visualization is quite powerful because it is not simply about seeing what you want but also about feeling them. Smart entrepreneurs feel what it is like to be at the top and not the journey it will take to reach there. They view their journey as one that embodies greatness while transporting them towards their destiny. Smart entrepreneurs connect with their visions daily through meditation, quiet walks, mantras, or vision boards, whatever works.

3. Successful Entrepreneurs Set Realistic Goals

It is great to have big goals but they can be harder to achieve. Smart and successful entrepreneurs accept their current position and start with smaller steps while maintaining focus on the ultimate vision. It is easier to achieve your goals when they are broken down into workable phases such as weekly goals or 3-month challenges. Establish daily activities that are relevant to taking you closer to your goals.

4. Successful Entrepreneurs Have a Deep Desire to Succeed

Smart entrepreneurs have the drive to achieve their goals and succeed at what they do. It is what sets successful entrepreneurs apart from the rest of the crowd. This hunger fuels them and keeps them energized to push their businesses to the top.

5. Successful Entrepreneurs Keep Learning

Successful entrepreneurs rarely stay the same as they were when they started out. It is important to invest in developing your business and yourself so you can become a successful entrepreneur. Their passion to grow, expand their businesses, and learn, is naturally in their blood. You can learn through seminars, summits, coaching, books, programs, or furthering your education. You can also learn from entrepreneurs who have gone before you on ways to develop and grow your business to help you also become a source of inspiration.

6. Successful Entrepreneurs Have Mastered Their Minds

Mastering your mind is perhaps the most important way to keep growing. You will not be able to flourish and expand until you become comfortable doing things that challenge you. Your thoughts have the power to become a reality as long as you gain some perspective on them and speak positively to yourself. Face your fears head on so you can move on to greater things.

7. Successful Entrepreneurs Network with Like-Minded People

Smart entrepreneurs choose their company very carefully and they have great support from like-minded people who offer inspiration and keep them accountable. Surrounding yourself with like-minded individuals is a surefire way to drive your business towards greater heights.

Most successful business owners experience trouble trying to keep their businesses afloat while others appear to flourish even in the most difficult conditions. For some the common complaint seems to be that referrals simply are not enough to drum up business anymore. The interesting thing is that most of these same business owners are not doing anything different to market their businesses and grow them even though the market clearly seems to have changed. On the other hand, there are business owners who have also seen exceptional business growth all through the year and not just any kind of growth either; I am talking about stellar growth. So what are the things that successful business owners do differently?

Here is my list of 9 things that successful business owners do differently

 

1. They Don’t Focus on the State of the Economy

Instead, they focus on how it alters buying behaviors exhibited by their customers without letting the despondency of it depress them. If your services or products are genuinely useful or helpful, then you will definitely find people who are willing to buy them regardless of the economic conditions.

2. They Offer the People Something New

If you find that people are not buying what you are selling, even though they used to, this could be an indication that you need to change things up. The obvious reaction would be to cut your prices, but this will devalue what you are offering. Try adding value instead by developing new packages out of services and products you already own or updating your current offerings. You could go as far as to offer something entirely new such as training programs, new product bundles or products, an eBook, or even a workshop. Be creative. All successful business owners are.

3. They Do Not Guess

Successful business owners do not guess. Conduct a survey to discover what your customers, clients, and prospects want so you can give it to them. You can use no-cost email services or in-person surveys with a short and written evaluation. Honest customer feedback will help you make better decisions in your business and reassure you when you are on the right track. Be sure to always rely on facts and numbers and stop guessing.

4. They Take Advantage of Tech

The internet is no longer unchartered territory as I am sure you have used it in one way or another, so why not use it to make your presence felt? The social networking tools at your disposal also make it cheaper for you to effectively market your business. Social media allows you to expand your reach and maybe even have fun in the process. However, it is crucial that you actually have a game plan (refer to previous point).

5. They Constantly Grow Their List

Ensure you have a list of your current and previous customers that you keep in touch with, not to mention prospects. This will help them remember, trust, and get to know you. You can collect contact information in your office or over the phone and sending out print materials. Alternatively, you can have an ‘offer and sign-up’ system on your website as part of your marketing strategy and then keeping in touch using email. Why restrict yourself? You can even use both methods to supercharge your list growth.

6. They Offer Value

People expect more value for their money and time today, so focus less on selling your services and products and more on offering helpful solutions in your marketing strategy for better results. The more value you give, the more people will want to buy from you.

7. They Do Mixed Media Marketing

Develop a marketing plan and strategy allowing you to use multiple tactics or media channels to reach your target audience instead of focusing on just one. Ask yourself where your ideal customers hang out and how to best engage with them. Then develop a strategy to direct them on to your own list.

8. They Never Stop Learning

Times are changing and you need to stay updated on what is new and working currently but you cannot do this if you are always busy with your business. Successful business owners understand the important of taking time out of their business to learn and grow. Network, take part in seminars, or read new material to meet new people and learn new things about the industry.

9. They Don’t Do It All Themselves

The truth is, you probably do not have time to learn about everything it takes to run, grow, and market your business, particularly online. You may end up hitting a wall whereby business will cease to grow; you will burn out, and become exhausted. Hire an employee or get a virtual assistant to help you with repetitive tasks. Engage a professional marketing consultant to help you develop a sound marketing strategy and to automate your marketing.

There you have it. Nine things that will not only help you be more successful in your business but happier, too.

To your success,

 

Every coin you waste in your business is precious and can be directed towards improving services and products, or reaching more customers. Most companies face the problem of funneling their money towards irrelevant expenses and often it is because they do not take time to reassess their way of “doing things”. If you keep doing the same things over time simply because you have been doing them this way, you could be wasting a significant amount of money. Here are some of the areas in which businesses spend too much money and how you can fix it.

1.  Hiring More Employees than Necessary

Today’s era is one of independent contractors and virtual assistants, so businesses do not need to hire salaried full-time staff to deal with daily tasks. Businesses can outsource these duties to freelancers who can work on a per-project or hourly basis. Your business needs to monitor their salaried workers constantly to make sure their positions genuinely require a full-time employee and only add new positions when the workload calls for it.

2. Indirect Marketing Campaigns

Data analytics have come to play a significant role in everything that businesses do and any company that fails to measure its marketing efforts can find itself left behind. Before purchasing paid advertising or posting on social media, ensure you monitor how your efforts are faring on first. The results of your current email blast could affect your decisions on future marketing campaigns for a long time so it may be worth it. Each dollar you spend could bring in more money for your business.

3. Failing to Monitor Business Expenses

Wining and dining your prospects or clients can be essential for a growing business but you should watch out for those fancy eateries (yep, I know). You could be spending more money than you need to in this area if you do not pay close attention to things. There are various expense- monitoring apps available to help you keep track of your business expenditure. If you are using professional accounting software, like Xero, you can also pull reports at different intervals to show you where exactly your money goes.

4. Is Your Business Overpaying?

If you do not hone your negotiation skills, you may end up spending more money than is required on equipment, supplies, office space leases, manufacturing, and other resources you use to run your business. Learn how to negotiate with your vendors so that you can save money which can be directed toward business growth. You probably spend a lot of time negotiating with your clients to make sure you get the best prices for your services or products, so why not use the same skills on your budget expenditure? Use the 80/20 rule to identify which 20% of your business expenses have the biggest impact on your overall expenditure.

5. New Technology

Businesses usually feel that they should invest in the most up-to-date technology, be it operation management software or devices to help them utilize this software. In addition to spending too much money on software and devices, you could also be investing in building a better marketing foundation and building systems that will allow you to scale your business.

As an independent marketing consultant, I help business owners to design and implement cost-effective marketing strategies that more than pay for themselves. If you are looking for a way to scale your business reliably, using proven strategies, I look forward to having a chat.

To your success,

 

TED Talks are geared towards spreading ideas using short, powerful talks. The talks last no more than 18 minutes each, are factual and entertaining. Initially, they revolved around Technology, Entertainment, and Design (hence the name TED) when they started out in 1984.

Today, the talks touch on almost all areas of human living, including entrepreneurship.

As entrepreneurs, we can learn a lot from watching many of these talks. The good news is, the talks are easily available on TED.com.

TED Talks For Entrepreneurs

Here are my top TED Talks every entrepreneur should watch, in no particular order. Enjoy!

1. Cameron Herold: Let’s Raise Kids To Be Entrepreneurs

Cameron Herold, who founded COO Alliance, gave a TED Talk entitled, “Let’s raise kids to be entrepreneurs.” In his words, the traditional system of education does not encourage kids to be entrepreneurs. He believes that we should change the system to produce more entrepreneurs.

 

2. Nirmalya Kumar: India’s Invisible Innovation

Nirmalya Kumar’s TED Talk focuses on the link between business and innovation. As most business owners know, running a business successfully requires a good dose of innovation. A business that constantly develops new products and processes has a higher chance of success.

 

3. Simon Sinek: How Great Leaders Inspire Action

Eight years ago, Simon Sinek gave a TED Talk on the role great leaders play in inspiring action. The lessons from that talk are still relevant today. Company leaders call the shots. CEOs determine the direction a company takes.

A leader determines how successful a company’s digital marketing campaign shall be.

 

4. Regina Hartley: Why The Best Hire Might Not Have The Perfect Resume

What makes Regina Hartley’s TED Talk a must watch for entrepreneurs is the advice she gives on the role of a resume in hiring or not hiring a new employee. Entrepreneurs put too much focus on what is on the resumes.

They forget that the resumes never capture all the important details of a prospective employee.

For example, the resume may not tell an entrepreneur everything the prospective employee did in creating a marketing automation software. A perfect resume may keep us away from one who has overcome great difficulties and challenges to get here.

 

5. Philip Evans: How Data Will Transform Business

The TED Talk Philip Evans gave in 2014 was designed to help businesses understand the role of data. We have to understand the transformational ability that data has in any business. We can no longer ignore analysing the importance of technology and data for running a business.

After all, marketing automation, like all types of technology, depends on data.

 

6. Seth Godin: How To Get Your Ideas To Spread

Seth Godin’s TED Talk was titled “How to get your ideas to spread”. In that talk, we understand the importance of using bizarre ideas in marketing. Good and boring ideas are not always productive. Bizarre ones, on the other hand, capture and retain customer’s attention.

These must-watch business TED Talks are a great start for any entrepreneur who is wanting to learn and grow themselves and their business.

What are your favourite TED talks? Please share the link in the comments below.

To your success,

 

You might or might not be aware of the mistakes you’re making with digital marketing. It takes a lot of effort and time to make digital marketing produce the desired results. It is not limited to marketing automation software or apps. Digital marketing comes with a unique set of technologies and, most importantly, a great strategy. When you are lacking the right strategy, however, it has several pitfalls and it’s easy to make fatal mistakes that can cost you your business.

Here are four of the most common mistakes business owners are making with digital marketing.

1. Failure to identify a target audience

My business cannot prosper if I fail to identify the customers I wish to target with my products and services. Marketing must always take place with the customer in mind. I must identify and define my customers. I must know who they are. The advice I give to my fellow business owners is to put all digital marketing campaigns on hold until we have a clear idea of the type of customer we want to serve.

Start by studying the audience before formulating a campaign based on their behavior.

2. Lack of marketing strategy

Nothing ever happens consistently and successfully without a strategy in place. Marketing, whether digital or traditional, needs good strategies in place to produce the results the business owner or marketer envisions. In my time, I have seen several tactics and techniques used instead of the solid and reliable strategies. A strategy should come before any tactic or technique. Strategy always shines the light on the path threatened by “darkness” and “uncertainties.”

3. Ignoring mobile

Any form of marketing carried out in the 21st Century that doesn’t consider mobile is set to be a massive flop. Marketing that does not take a mobile-first strategy cannot go far. Ignoring mobile means discriminating against possibly 50% of the customers who keep the business running. Mobile optimization is essential for marketing. Ignore mobile and forget about conversions. Neglect mobile and even great content will not help.

Use this guide to develop a mobile digital marketing campaign.

4. Saying No to SEO

One of the mistakes you’re making with digital marketing is saying no to SEO.It is here to stay. Search engines still believe in SEO and so should we. Digital marketing requires the use of tools such as websites. E-commerce would not happen without websites. A business needs a solid and competitive online presence to be successful. That presence is impossible to create while ignoring SEO and thinking that it is dead. SEO is essential for building and maintaining a healthy presence online.

Avoid ignoring conversion optimisation either.

Avoid implementing too many tactics. Instead, use 1-2 tactics at a time and ensure you can track your results.

Know what your target audience wants.

Know where you can find you target audience.

Adopt strategies for reaching your ideal customers by delivering value.

I hope these points will help you avoid some of the mistakes you’re making with your digital marketing. Have you learned any other valuable lessons in the process of running your business? Let me know in the comments below.

To your success,

 


Reference

If you pay attention to entrepreneurial culture, you may start to notice a few daily trends among successful entrepreneurs. You may not be the ‘waking up at 4 a.m.’ type of entrepreneur but you may learn a thing or two from them. Below are some things smart entrepreneurs do on a daily basis.

1. They Plan Their Day

When you venture into the entrepreneurial life after working a 9 to 5, you will have so much time on your hands that you will not know what to do with it, literally. Instead of spending your newfound free time on Netflix, you should be growing your business. Successful entrepreneurs plan their days out so they know what needs to be done at what time to optimize their time. This is considered as the top thing smart entrepreneurs do on a daily basis.

2. They Take Time Off To Recharge

You may think that as an entrepreneur, there is no time to waste on rest but you need to know when to take a break. There is a difference between working effectively and working. Successful entrepreneurs usually have a strict work schedule, but they also have time off from their work and it does not eat into their work. You can switch off from work to help you find happiness in other things aside from work. Also, ensure you get enough rest or take time from work so you can recharge and get a new perspective on things. 

3. Smart Entrepreneurs Focus On Self Development

Successful, smart entrepreneurs also use methods like coaching, mentoring, workshops, courses, audiobooks, and podcasts to enhance self-development. You need to keep learning in order to continue growing. Once you become an entrepreneur, invest in self-development and your own education. It helps you learn more about business and become more self-aware so you can grow professionally and personally. 

3. Smart Entrepreneurs Outsource 

You will get to a point in your business where you will feel the need to start outsourcing tasks because you are tired and cannot grow, but worried about making enough money to cover outsourcing. This is the ideal time to start. Successful entrepreneurs have admitted that outsourcing to experts was a turning point for their business allowing faster growth and bringing in more income than before.

4. They Have A Way Of Keeping Up with Their Inbox 

Outsource your inbox or schedule time to check emails and respond to them to avoid becoming a slave to it. Smart entrepreneurs turn off email notifications to resist the urge to keep checking each one as it comes in. 

5. Healthy Entrepreneurs Maintain Proper Nutrition

You can easily slip in this department as an entrepreneur because you may become caught up in your daily activities and end up eating a couple of snacks throughout the day. This also boils down to planning your day; schedule eating times and go as far as planning your meals and preparing them in advance.

6. They Take Time for Themselves

Everyone needs to take time for themselves regardless of how many hours he or she works or sleeps. Successful entrepreneurs schedule time for themselves for quiet time to meditate or read a book. You may also need to be away physically once in a while for a holiday; make sure you schedule it in so it does not clash with your business activities. 

7. They Use Time Chunking To Be More Productive

The idea here is that a task can take as long as the amount of time you have allocated to complete it. Schedule a specific amount of time to complete a specific task and you will be able to complete multiple tasks without procrastinating and with laser focus. Successful entrepreneurs have attributed this method to their increased productivity.

Basically, these are the seven things smart entrepreneurs do on a daily basis.

The words ‘personal’ and ‘automation’, like day and night, couldn’t be any more contrary. So, when suggesting to clients that we should use email automation to communicate with their customers, they often get a little confused. Every day our inboxes are flooded with promotional offers and impersonal emails from big corporations. Part of my job is to make customer experiences more personal and human, and email automation software, like Mailchimp, ActiveCampaign and Ontraport are the perfect tools to do just that.

Here are 3 things you can do today to make emailing your customers more personal and gain valuable insights, all while freeing up more of your busy time.

1. Send a ‘personal’ follow-up email

Your customers might opt-in for your newsletter, download a lead magnet, or purchase a product or service. They then usually receive an automated confirmation e-mail to thank them for taking action. One powerful way to make email automation more personal and human is to send them a ‘personal’ follow-up email shortly after the initial confirmation email. The amount of people who reply to this email is phenomenal and many will even thank you for the warm and personal welcome. I usually send this about an hour after the confirmation email.

Real World Example:



“Hi, [Customer First Name],

 my name is David, digital marketing consultant here at FlySocial. 



I noticed that you just downloaded our free e-book and thought I quickly reach out to say hi and introduce myself. If you have any questions regarding the ebook, or in general, I’m always just an email away. :)



Would you be open to sharing some of the challenges you currently face in your business when it comes to marketing, [Customer First Name]? Have you got any specific goals that you looking to achieve in the coming months?



I look forward to hearing from you,



Kind regards,


David”



Tip: Keep the email in plain text (no branding or template) so it actually looks like you just sent it. Insert your email signature at the bottom of the email, just the way you normally would. You might want to restrict send times for this email to business hours, so customers don’t receive a personal email from you at 3am – unless that’s part of the image that you are trying to convey.

 




2. Collect customer data & actually use it

Many businesses collect customer data but never actually make good use of it. Over time, you might collect a number of details about your leads or customers, such as their name, gender, location, birthday, interests, and what products they purchased. This is all data you can use to make your customer experience more personal.

As a service-based business, you might have a range of services that you offer. Send customers a different series of emails, depending on the service they signed up for. As a gym or yoga studio, you might have a 30-day introductory offer. Design an email sequence that helps people get the most out of their first month with you. Make them feel welcome, educate and inspire them. They are much more likely to stay if you nurture them and deliver a personal experience. Make sure to ask questions to find out where your customers might need some help or what they particularly like about your service. Asking for feedback will not only create rapport with your customers but help you improve your business significantly along the way.

Real World Example:



“Hi [Customer First Name],



it’s already been a week since you signed up for our 30-day intro offer. How are you going so far?

 Have you already had some minor (or major) successes that you are happy to share with me? Or is there anything that you might need help with? Maybe motivation, a nutrition plan, or advice with certain exercises? 

You can always contact me or have a chat with one of our personal trainers. We want to make sure  you get the most out of your 30 days.



Also, how is the time table working out for you? We are always trying to improve and increase the number of classes we offer. Are there certain times during the week that would suit you better?



Look forward to hearing from you, [Customer First Name].



Warm Regards,


[Gym Owner Name]”

 




3. Ask good questions in your email automation sequences

Asking good questions in your emails will give customers the opportunity to respond, thus deepening relationships and building rapport. Most businesses make the mistake to only talk about themselves and their product features. Asking good questions shows that you care about your customers and puts the focus on them. It’s only when we ask questions that we can learn about our customers and use this information to develop better products and services.

Here are some questions that you might want to start asking in your email automation sequences:

•    “What are some of the challenges you are currently facing and how could we be of help?”
    •    “Is there anything about our product/service you think we can improve?”
    •    “What do you like the most about our product/service?”
    •    “Who would you recommend our product/service to?”


Tip: Restrict each email to a maximum of one or two questions. Asking too many questions at once will put off customers, rather than encourage them to reply to your message.

After all, knowing what truly matters to our customers helps us to contribute in more meaningful ways and make the world a little better. One email at a time.

What’s your experience with email automation (good or bad)? Have you sent emails to your customers that performed really well? What are your thoughts about email automation? Let me know in the comments below. I’ll be happy to answer any questions you might have.

If you are ready to transform your marketing and take your business to the next level, check out my 90-Day Marketing Transformation. I might be the guy who can help you.

To your success,