The 4 stages of a complete marketing strategy - David Lee-Schneider Consulting

Marketing is a bit of a mystery for many small business owners. After all, most of us didn’t go into business to market and sell, but to do whatever we are great at and love doing. 

But when we break it down, marketing really isn’t such an overly complicated thing. There are very specific steps you can follow to implement a successful marketing strategy in your business and set yourself up for success. More specifically, there are four pieces to the marketing puzzle.

Customer Journey: Attract, Convert, Close, Delight

The big marketing mistake

Most business owners make the mistake to try and “close” people before they are ready to buy. You can see this reflected in most advertising. Whether that’s on TV, on the radio, in magazines or online ads, the message is pretty much always “buy our product now!”.

But before someone is ready to do business with you, we should consider a couple of other steps and implement a system that helps us to turn strangers into visitors, visitors into leads and leads into customers.

The 4 stages of a complete inbound marketing strategy (free download)

Inbound marketing strategy for small business - Small business marketing by David Lee-Schneider
Download 1-Page Marketing Cycle (PDF)

Let me explain each stage in a little more detail.

1. Attract

First of all, every business needs the ability to continuously attract new potential customers. No customer, no business. It’s pretty self-explanatory. We need to have visitors before we can have customers — whether that’s online or in-store.

Ways to increase traffic and get more visitors

  • Have a great website
  • Share valuable and relevant information on your blog
  • Search Engine Optimisation to attract organic traffic
  • Engaging Social Media Content (with the goal to drive people back to your website/blog)
  • Paid advertising (i.e. Facebook ads, Google ads, print ads, TV ads, Radio ads etc.
  • Joint Ventures (partnering with complimentary businesses to help each other grow)

2. Convert

Secondly, we need to be able to somehow “capture” these potential customers, so that we can reach out to them again to build a relationship with them. This is where we talk about leads. People who have given us permission to contact them, but haven’t bought from us yet.

Ways to convert visitors into leads

  • Offer a free download (i.e. e-book, checklist, cheat sheet, discount voucher, video etc.)
  • Use optimised landing pages to increase your conversion rate 
  • Split-test your free offer to identify the most effective one
  • Re-targeting ads to past visitors

3. Close

Thirdly, and probably most importantly, we need to be able turn these leads into actual customers. Because all the visitors and leads in the world won’t help if we can’t get them to buy our product or service. 

Ways to turn leads into customers

  • Use automated email sequences to nurture your leads and help them with their buying decision
  • Keep educating your leads to increase their understanding and awareness
  • Send out irresistible offers that will get people to take action
  • Use multiple channels to initiate a conversation with prospects
  • Re-targeting ads designed to move your leads closer to the purchase

Now, this is where most businesses stop. But there’s one more crucial step that makes your marketing strategy so much more effective.

4. Delight

Would your customers buy from you again? This is an important question that you should be able to confidently answer with a big fat “yes”. You want to wow your customers and aim to over-deliver, so that the great customer experience you deliver will be reflected in customer reviews, repeat business and word-of-mouth. 

Ways to turn customers into advocates

  • Deliver a great and consistent customer experience 
  • Aim to over-deliver and surprise your customers
  • Collect feedback to constantly improve your product or service
  • Invite those who gave great feedback to leave reviews on Google, Facebook or TripAdvisor
  • Showcase customer testimonials on your website and social media channels

This fourth step will close the cycle and, in turn, generate even more organic traffic, leads and customers, ultimately helping you to perpetually grow your business.

With these four elements in place, you will be able to take your business to new heights and maximise your return on every marketing activity in your business.

To your success,

How To Write A Business Vision

Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep moving forward, learning as we go, in the hope that somehow we will arrive at our destination. 

The big question is, however…

Do we actually know what our destination is? Do we have a clear idea of where we are heading? And do we know when we have arrived?

When running a business, day in and day out, it’s easy to get caught up in the operation, without ever really thinking about where we want to end up. Maybe you never had a clear idea of what your destination is, taking it one day at a time. Maybe you did have a clear direction at the start but simply lost track. Or maybe your dreams and goals have changed completely and it’s time to redefine them.

When I first started out in business, I always heard business coaches and successful entrepreneurs talk about the importance of having a clear vision. It all sounded great, but nobody told me how to actually create one. It has always been this abstract thing that every business owner needs, but nobody knew how to go about it. 

It wasn’t until one of my business mentors taught me how to create a clear vision for my business that I truly understood how powerful it really is.

A clear vision is the compass in your business. It’s the guiding force that keeps you on track when you are sailing through rough waters, you’ve lost your way, or when you feel pulled in different directions. So, how do you get clear on what you want in your life and business and turn it into a compelling vision?

How to write a business vision

Here are 3 steps to creating a vision for your business that will help you gain more clarity, increase your motivation and ultimately live a happier life.

1. Define Your Values

You can’t write a great vision without first getting clear on your core values. What are core values? They are the things that you care about deeply and that are absolutely uncompromisable.

Take some time to think about everything that matters to you. Write everything down. Don’t leave anything out. You might want to ask yourself these questions.

  • What really matters to me?
  • Why am I in business?
  • What do I stand for?

Write down all the answers you can come up with. Try to aim for at least 30 answers or more. When you really can’t think of anything else, it’s time to group what you have written into 3-6 words that will represent and encapsulate all your answers. 

Eaxample for grouping your values

You might have gone into business because you are looking for financial freedom. But also because you wanted to travel more or spend more time with your family. In order to do that, your business needs to be able to run without you. You’ll need to be able to physically remove yourself from the business. Because ultimately, all three things mean “Freedom”, you could make that one of your core values.

Once you grouped everything that’s important to you into 3-6 words, order them by significance and write a short paragraph for each of your core values outlining what it encompasses and means to you.

You now have a set of core values that you can refer to every time you need to make a decision in your life or business to make sure it aligns with what truly matters to you. I suggest you print out your values and put them somewhere visible, so you can refer to them frequently.

2. Start Dreaming Big

Step one was about your needs. Needs that need to be fulfilled in order for you to be happy and live a balanced, purposeful life. Step two is about your wants. Make a list of everything you can think of that you want to have, do or experience in your lifetime. Do you want to skydive (I highly recommend it)? Are there any particular places you want to see? People you want to meet? Any particular achievements you want to have happen?

It’s important that you don’t limit yourself when doing this exercise and simply allow your creativity to flow. Get creative. Don’t overthink. Don’t get caught up in your beliefs of why you can’t have or do a certain thing. If you dream about it, put it on paper!

Here are two questions that might help you.

  • What would I do if I knew I could not fail?
  • What would I do/have if I had all the time and money in the world?

3. Write Your Vision

Now that you are clear on your core values and allowed yourself to dream for a while, it’s finally time to craft a compelling vision for your future. A story that you can read to yourself from time to time (or daily) to remember what you are doing it all for. 

Keep in mind that this is your personal vision for your life, so make sure it speaks to you. As you learn and grow, your goals and vision might change, too. That’s perfectly fine. Take some time each year to review and rewrite your vision, add anything of importance to you and take out those things that don’t really matter anymore.  You can simply start like this:

It’s 3 years from now and…

Then describe in detail what you want your life to look like. Use present tense and write as if these things have already happened. Describe how it makes you feel. Feel into the moment as if you are already living this life. The clearer the picture you paint, the more powerful it will be when you read over it again in a few months time. 

Have you ever tried to identify your core values or written a vision for your life before? What’s your experience? How has it helped you? Do you find the above exercises helpful? Leave me a comment below! I’d love to here your thoughts.

To your success,


Smart Ways To Grow Your Business

In essence, there are only three ways to grow your business. Increase the number of customers, increase the purchase frequency, and increase your average transaction value. However, there are a number of not so obvious ways to increase sales and make your business more profitable. Here are four of them. Are you ready? Let’s go.

1. Automate as much as possible

Today, there are hundreds of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. Start with things that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily.

  • Social Media Posts
  • Invoicing
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Sales Processes & Follow Up
  • Internal Task Management
  • Review Management

Tools like Zapier and Integromat can help you connect various services and software to make processes even more efficient. 

Some examples:

  • When you have a new lead -> automatically add contact to a list -> then send follow-up sequence
  • After a customer makes a purchase for the second time -> send invitation to review on Facebook
  • When a purchase is made on your website -> automatically create invoice in Xero

2. Launch a re-targeting ad campaign

Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allow you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.

Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website. 

Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)

3. Stop focusing on one-off promotions and develop an “Evergreen” campaign instead

The majority of business owners think of marketing and promotions in terms of one-off activities. It might look something like this:

  • January -> Promotion #1
  • February -> Promotion #2
  • March -> Promotion #3

While this might work well, it also requires you to continuously come up with new promotions, which can be exhausting and feel like you’re always running behind.

Instead, create an “evergreen” funnel that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.

All you need is a good email automation tool, like Mailchimp or ActiveCampaign.

4. Make Partnerships “evergreen”, too

Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.

See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them. 

Example: One of my clients owns a massage clinic, while another owns a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic, also receives a complimentary yoga gift card, and everyone who joins the yoga studio, receives a discount voucher for a massage a month later.

There you have it. Four (not so obvious) ways to grow your business over the next few months. All four are “set and forget” strategies that you only have to set up once and will profit from forever.

To your success


The biggest challenge most of my clients face, is knowing what to focus on in their marketing. It can be incredibly overwhelming with all the different options and tools out there – social media platforms, advertising platforms (print and digital), search engines, autoresponders, tech tools, productivity tools – the list goes on and on. How do we know what’s right for us, and at the stage we’re currently in?

The big mistake many business owners make is that they focus on lead generation BEFORE getting their conversions right, only to realise that they’re spending way too much money and time on marketing without getting the results they’re after.

I have created a free Marketing Road Map to help you focus on your marketing activities in the right order, so you can maximise results while minimising cost and effort. It’s divided in three pillars.

  • ATTRACTION
  • CONVERSION
  • AMPLIFICATION

I call this the ACA framework. It’s the exact framework I use in my 90-Day Marketing Transformation, where I help business owners transform and automate their entire marketing strategy in 90 days. The order in which you focus on your marketing activities is crucial. As you will agree, it doesn’t make sense to launch an ad campaign (amplification pillar) before knowing that you can actually convert these people. It would be like increasing the amount of fuel you pour into a car that only has 2 wheels. More fuel won’t make it go any faster, unless you have a working vehicle.

The Marketing Roadmap – 3 Ways To Grow Your Business in 2019 (FREE Download below)

First things first. Most business owners would like to jump straight in and throw money at ads (either print or online) before having layed a solid marketing foundation. You wouldn’t start building a house before having a solid plan and foundation to built on. In the same way, you need to address your marketing activities in the right order. Here are 3 things you need to focus on BEFORE spending a single cent on advertising or other costly marketing activities.

1. Create a Lead Magnet

A lead magnet is a tool to help you build a list of potential customers. It’s something of value to your target audience that you can send them for free, but in return for their name and email address. This is a crucial part of any marketing strategy and should be the very first thing to decide on, as it gives people a way to connect with your business even before they’re ready to buy. Here are some examples of lead magnets you could use in your business.

  • Free ebook
  • Free video
  • Discount Code or Value Voucher
  • Free Checklist or Time Saver
  • Free Report

2. Email Automation Software

Once you decided on your lead magnet, the second step is to choose an email marketing provider that you will use to build your list. There are loads of options out there, some very basic and some with more advanced marketing automation features that you probably won’t need at the start. The important thing is to just get started.

When starting out, a free service like Mailchimp will suffice (they offer a free plan until you reach 2000 subscribers). Here are two options that I personally recommend for small businesses which I use myself.

3. Map Out Your Customer Journey

Once a potential customer opted in for your free lead magnet, what are the next steps? What information will they be looking for before they are ready to become a customer? It’s important not to treat every person as if they are ready to buy from you right now. Instead, focus on building a relationship with your list first, so that when they are ready to buy your product or service, your business becomes their natural choice. Here’s what that customer journey looks like in one of my other businesses (a yoga studio).

Step 1: FREE Yoga Gift Card –> Step 2: Introductory Offer –> Step 3: 10-Class Pass –> Step 4: Membership –> Step 5: Workshops & Retreats

This is a natural progression that eases people into their journey of becoming a long-term customer, moving them from ‘free’ to higher price points. Make sure that the communication you send people is relevant to the stage they’re currently in. This can be automated using email automation software (see previous point). Focus on educating them more than you focus on selling.


FREE DOWNLOAD: The 1-Page Marketing Road Map to Transforming Your Marketing In 90 Days


Business Metrics For Small Business

Today, it’s easier than ever to collect vast amounts of data about our customers. There are many low-cost Point Of Sale systems out there which provide you with some nice reporting features that you can take advantage of to help you grow your business and make better business decisions.

However, many small business owners aren’t aware of how important it is to track your progress and how to use metrics to make sense of it all and measure their success.

Here are three simple metrics every business owner needs to know that can provide a starting point for taking your business to a whole new level.

Average Transaction Value (ATV)

Average order value (ATV) is pretty self explanatory. It gives you the average of how much is spent on average with each transaction made. This metric is very important, as it can help you decide on whether you should be focusing on increasing your order frequency (by using more touch points in your marketing) or your average transaction value (using up-sells and cross-sells).

How to calculate Average Transaction Value

Simply divide your total sales for the day by the number of total transactions for that same day.

Example:
$5000 turnover / 100 Transactions = $50


Customer Lifetime Value (CLV)

What is every new customer worth over the lifetime of their relationship with your business? It’s a simple metric with big implications. Knowing the lifetime value of a customer is a crucial part of understanding how much is reasonable to spend on acquiring a new customer. Measuring CLV is also a good way to determine whether your business is taking full advantage of its customer relationships. In many, if not most cases, it costs less money to increase revenue from existing customers than it does to acquire new ones. Yet still, most business owners are still more focused on acquisition than retention.

How to calculate Customer Lifetime Value

CLV = Average Transaction Value * Customer Frequency * Average Customer Lifespan

Example:
$50 Average Transaction Value * 1 purchase per month * 12 months average retention = $600


Cost of Customer Acquisition (CAC)

What does it cost you to acquire a new customer? While the importance of knowing the cost of acquiring a new customer is obvious, surprisingly a lot of business owners don’t pay as much attention to this metric as you’d expect them to. Keeping customer acquisition costs top of mind can benefit a business in numerous ways.

For starters, many companies spend more than they estimate on customer acquisition and in many cases, they continue to invest in marketing channels that make little sense given the lifetime value of their customers.

How to calculate Cost of Customer Acquisition

CAC = Total Ad Spend / Number of New Customers

Example:
$500 Facebook Ad Spend / 50 New Customers = $10

If, like in the example above, your Customer Lifetime Value is $600, it makes sense to spend $10 to acquire a new customer. However, if your CLV would only be $20 you might need to look for a new strategy to acquire new customers or focus on increasing your Average Transaction Value, Purchase Frequency and Retention Rate.


Are you currently tracking any metrics that have helped you grow your business and make better decisions in your marketing? Let me know in the comments below!

Best Audio Books for Business Owners & Entrepreneurs

If you’re like me, you love reading (or listening to) lots of books! A great book offers us a glimpse into the vast knowledge and experience of an expert in our field of interest and provides us with a deeper understanding about a topic; and often about ourselves.

If you’ve met me before, you’ve probably seen me with headphones glued to my ears. I listen to audio books pretty much everywhere I go, always looking for little nuggets that have the power to transform our thinking and improve our life as a result. Whether you’re looking to improve your business skills, delve into personal development or build your emotional intelligence this list of timeless must-reads is for you. So, here’s my list of all-time favourite audio books (in no particular order) that I can highly recommed. Enjoy!

5 Insanely Valuable Audiobooks For Guaranteed Business & Personal Growth

I will keep adding to this list over time, so these books are listed in no particular order.

If there’s a particular book you think needs to be on this list, feel free to let me know in the comments below.


The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

by Timothy Ferriss

This was one of the first ever self-development books I read in my life. It surely has transformed my thinking and my views on life. I must say, for this particular one, I preferred the hard copy book over the audiobook. It’s got some great tools and exercises to help you redefine your life and to go outside your comfort zone and push your limits. It’s definitely at the top of my personal favourites.

iTunes Description: If your dream is escaping the rat race, high-end world travel, monthly five-figure income with zero management or just living more and working less then this audiobook is the blueprint. Forget your tired, old retirement concepts and throw out that deferred-life plan – there’s no need to wait and every reason not to. You can have it all! This audiobook is the compass for a new and revolutionary world. Start living now!


The Richest Man in Babylon & The Magic Story: Two Classic Parables about Achieving Wealth and Personal Success (Unabridged)

by Napoleon Hill Foundation

Beautifully narrated and creatively brought to life, this audio book is both, informative and entertaining. The information herein will be life-changing if one can grasp the essence of it. I have gifted this book to many people and listen to it again every few months to remind myself about the great lessons in it. Highly recommend this version of the book, as it’s easy to listen to in about an hour without losing its essence (the original version of The Richest Man in Babylon goes for a few hours).

iTunes Description: These two parables – one ancient, one modern – contain time-tested secrets that will put you on the road to happiness and prosperity. They offer simple, yet powerful truths about the challenges we all face, and must overcome on the road to success. The Richest Man in Babylon: George Clason’s motivational classic story of Arkad, a man of humble origins who became the richest man in Babylon. In dialogue with his fellow citizens he reveals the attitudes and behavior that brought him wealth and happiness. The Magic Story: What turns a loser into a winner? Jay, a down-on-his-luck writer, sees his once struggling friend Sturtevant transformed into a man of supreme confidence and achievement. How did his friend do it?


Breaking the Habit of Being Yourself

by Dr. Joe Dispenza

During a time where I could barely get out of bed in the morning, this book has helped me to redefine my purpose and given me new motivation. It teaches why we feel certain emotions, the bio-chemical processes behind the reason for why we subconsciously decide to put ourselves into a negative state and how to break this crushing habit of self-sabotage and depression. This is a book I would recommend to everyone, as it deals with the underlying thought processes and bevaviours that determine our emotional state, and ultimately our actions.

iTunes Description: You are not doomed by your genes and hardwired to be a certain way for the rest of your life. A new science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, renowned author, speaker, researcher, and chiropractor Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible. Not only will you be given the necessary knowledge to change any aspect of yourself, but you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Dr. Joe demystifies ancient understandings and bridges the gap between science and spirituality. Through his powerful workshops and lectures, thousands of people in 24 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same! This audiobook comes with bonus downloadable content. Please go to www.drjoedispenza.com/bhby to download this material.


The Miracle Morning Audiobook

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life – Before 8AM (Unabridged)

by Hal Elrod

Hal Elrod’s phylosophy is simple. The way you start your morning, determines how your day pans out, and ultimately, your life. This might sound overly simplistic, but this book has the power to transform your life into a miracle. It clearly shows how important it is to proactively design your life and create habits and rituals that support us in our journey to fulfilling our true potential. The Miracle Morning gives you a clear road map, as well as the specific tools to do just that.

iTunes Description: What if you could miraculously wake up tomorrow and any – or every area of your life was transformed? What would be different? Would you be happier? Healthier? More successful? In better shape? Would you have more energy? Less Stress? More Money? Better relationships? Which of your problems would be solved? What if I told you that there is a “not-so-obvious” secret that is guaranteed to transform any – or literally every area of your life, faster than you ever thought possible? What if I told you it would only take 6 minutes a day? Enter The Miracle Morning. What’s now being practiced by thousands of people around the world could perhaps be the simplest approach to creating the life you’ve always wanted. It’s been right there in front of us, but this audiobook has finally brought it to life. Are you ready? The next chapter of your life – the most extraordinary life you’ve ever imagined – is about to begin. You deserve an extraordinary life. It’s time to wake up to your full potential.


The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People & The 8th Habit (Special 3-Hour Abridgement)

by Stephen R. Covey

Stephen Covey’s 7 Habits of Highly Effective People is one of those books that you can read again and again, and each time learn new things you didn’t pick up previously.  This book is full of incredible life lessons that are guaranteed to enrich your personal relationships, in business and personal life. I have read this book four times and will be reading it many more. Highly recommended. This version of the book is a condensed one and also includes the sequel by the same author, The 8th Habit.

iTunes Description: This new audio set is a very special abridgement of two of Stephen R. Covey’s best-selling business books, The 7 Habits of Highly Effective People and The 8th Habit, read by Dr. Covey himself. We’ve condensed the content of two entire books into just three hours of audio, but you’ll still enjoy Dr. Covey’s lessons on powerful personal change and how to incorporate his ideas into your life to fulfill your ultimate potential.


Small Business Website Design Bundaberg

No matter the size of your business, I believe we can all agree that having a website, in this day and age, is a must. However, not all websites are created equal. A well designed website will not only look pretty, but help you to capture leads, increase sales, and ultimately allow you to take your business to a whole new level.

So, what makes some websites better than others? The ability to capture leads and predictably turn them into customers. And in order to achieve this, we require three things:

Great Content

The content on your website is a crucial element. Providing your visitors with engaging content that captivates, educates and encourages them to take action is a vital part of any good business website. Make the content about your readers, not your business and ensure the jargon and tone of voice you use are consistent and in line with your brand.

Great Design

The “look and feel” of your website says a lot about your business and leaves a lasting impression. It’s also often the first impression someone gets of your business. Lack of consistency and poor layout will result in many visitors leaving your website before you even had a chance to tell them what you are about. Great design means, your customers can easily navigate your website without getting lost (or frustrated). Again, make sure the colours and fonts you use are in line with your branding. A well designed website will help you built trust with potential customers and convert better.

A Great Offer

This might be THE most important part of any website that most business owners (and even web designers) simply overlook. I’m not speaking about your actual product offer or service, but an offer targeted at your IDEAL CUSTOMERS with the aim to collect their email address and/or other relevant data. In marketing, we refer to this as “Lead Magnet“. Not everyone who comes across your website for the first time is ready to buy from you. By giving them an opportunity to opt-in for a free download or trial of some sort, you drastically increase your chances of reconnecting with them at a later stage (using email marketing or retargeting ads, for instance) to do business in the future.

The main goal of every good website should be to build your list of leads and aid in converting them into future customers.

3 Websites of Local Small Businesses That Are Killing It

Here are three websites I designed for local Bundaberg businesses, where I have incorporated all three aspects mentioned above. They also make some great examples for when you are ready to give your business’ website a face lift.

1. Love Life. Live Yoga.

Love Life. Live Yoga. Bundaberg Website Design

Love Life. Life Yoga. is a local yoga studio in the heart of Bundaberg that has built their following solely using a great online strategy. The website is aesthetically pleasing and easy to navigate. The home page is laid out in a way that you can easily find what your looking for, see upcoming classes, learn about the instructors and read up on the benefits of yoga through featured blog posts. Without being intrusive, the $25 gift card offer makes it easy for new visitors to leave their details to stay connected to the brand before leaving the website.

Visit Live Site

 

2. Bundaberg Health Foods

Bundaberg Health Food Website Design

The website of Bundaberg Health Foods conveys a clear message, both in terms of content and branding. Users can easily navigate through the different sections of the website, finding what they are looking for quickly and without getting lost. The website is designed to be completely mobile friendly and displays beautifully across all devices and browsers, including Internet Explorer, Safari, Google Chrome and Firefox. A quirky popup captures visitors’ attention and offers them a $10 health food voucher in return for their email address – a fast way to build a loyal following.

Visit Live Site

 

3. Holistic Chinese Massage Therapy

Holistic Chinese Massage Therapy Website Design

One of the biggest mistakes most business owners make is that they ask for the sale to early. The website of Holistic Chinese Massage Therapy in Bundaberg is designed to educate visitors and offer Bundaberg locals a massage voucher as an incentive to trial the service. I have found that this strategy combined with a good follow-up email sequence can consistently deliver conversion rates of 15%-30%, depending on the nature of the business.

Visit Live Site

 

If you would like help with the development and implementation of a sound marketing strategy for your business, let’s have a chat to see if I might be able to assist you.

In my 90-Day Marketing Transformation, I will personally work with you 1-on-1 to to get you the results you are looking for. However, there’s a limited number of clients I can take on each quarter. Click here to learn more about the program and how to apply.

To your success,

When I turned six years old, I had already seen more than a dozen martial arts movies; from Bruce Lee and Jacky Chan, to Jean-Claude Van Damme and Michael Dudikoff, I knew them all.

One thing that had always fascinated me were the relationships the heroes in those movies had with their masters. They were more than just teachers. They were mentors. Inspirational, guiding role models who would not just teach the ways, but more importantly the whys.

It wasn’t until I was ten years old – and after three years of Taekwondo training – that I randomly got sucked into a documentary about the Shaolin monastery one evening, as my mother and I were watching TV; I don’t recall the name of the film. But I was inspired and hooked. I learned that most students in Shaolin would start training at the age of six, some were only four or five. I was ten, which made me feel old. “I should have been there years ago”, I thought to myself. If I wanted to keep up, I had to go now. So I made a plan. All I needed to do was let my parents know and off I went, right? Well, not exactly. I had a reputation for coming up with some crazy ideas, so it took some time for anyone to believe that I actually meant business. In fact, it took me months of determination and not letting go of my crazy idea, before my parents finally realised that something was different. This time, I was serious and would not give up. It was more than yet another crazy idea. I was a dream.

Once I had planted the seed of even just the possibility in my mum’s head, she started asking question after question: “What about school? What if something happens to you? What if you get sick? What if you want to come home after a few weeks?” – The list went on and on. Luckily, I somehow always had a good answer ready. And once it was clear that not going wasn’t an option, we were left with the question of how to make it happen. My once crazy idea had finally been accepted. My dream had become a possibility…

However, in 1994 this wasn’t a trip you’d simply book on Expedia.com. We didn’t have an internet connection back then, but somehow my mom managed to find the phone number of the Shaolin temple. Yes, the Shaolin Temple actually had a phone number! There was one phone for the entire monastery. But even after repeated attempts, my mum realised that it was simply impossible to communicate my crazy idea over the phone with the few words of Chinese my mother knew at the time. Nobody spoke English either. Nobody understood what we were even trying to ask. We needed a change of plans. If the telephone didn’t work, there was only one way to get our point across. We actually had to go to see the monks in person. So, my parents decided to take my little sister and me on a holiday to China, to stop by the legendary Shaolin temple and find out if I would be allowed to stay for a year. It was a huge challenge. The first time we visited, we were welcomed by the friendly monks with big smiles and green tea, but my wish was turned down with a friendly smile. Clearly, it was over. The end of the road. Here we were, having travelled all the way from the other side of the world, and all we got was ‘no’. I was heart-broken and felt guilty to have put my mum through all this effort, just to be turned down.

David in Shaolin – Image: Uli Franz

David in Shaolin – Image: Uli Franz

“We are going back home. Back to life as usual”, I thought to myself. “It’s not over yet!”, said my mum, full of hope and with determination written all over her face to make my dream reality. For nearly a week, we returned to the monks, day after day after day. Each time we visited, I noticed a slight change in the air. We were slowly building a relationship. It was absolutely surreal. Each time we would enjoy a cup of green tea together, laugh together – all with almost no Chinese language skills – and each day I felt a little more accepted into the circle. ‘No’ became ‘maybe’, and finally turned to ‘YES’. That day was when I started sh****** my pants. My dream was no longer just a dream. Suddenly, it was real. I was happy and scared at the same time. I realised that I had reached the point of no return.

I started my training the very next day, and boy, my three years of Taekwondo were nothing compared to my first week of Shaolin Kung Fu. After a few more days of settling in and getting used to the environment, it was time for my parents to leave and go back home. Here I was, by myself, in a foreign country, at the age of ten. I stayed for the entire year and it was an unforgettable experience. Surely I had many ups and downs, but every day I learned something. About Kung Fu, Chinese culture, people and mostly about life.

Most people called my parents crazy for leaving me there alone. I, however, couldn’t thank them more. It’s only now, twenty years later – and as a parent myself – that I truly understand the amount of courage and unconditional love it would have taken to trust and let go of your child in such a big way. I feel humbled, proud and forever grateful for having had this opportunity of a lifetime, which has forever changed my life and still, to this day, influences my decision making.

I would even argue that this single year of living by myself, in a foreign country, immersed in a totally different culture, has given me more than my twelve years of traditional education. I’d like to share five big lessons that I have taken away from my year in Shaolin.

Five life lessons that I learned living with the Shaolin

1. Thoughts become things.

“The mind is everything. What you think you become.” From an idea sparked by a film, I made a conscious decision to make this my new reality. But it was only through persistence that I have been able to reach my goal. Your thinking determines your actions; your actions determine your outcome. Right thinking will grant you everything you desire; wrong thinking is a vice that will eventually destroy you. If you change your thinking you will change your life.

2. Who looks inside awakens.

“The way is not in the sky. The way is in the heart.”

I followed a strong desire inside me. Nobody asked me to go. It was a decision I made with my heart, not my mind. If I would have been rational, it would have never happened. Don’t be rational but trust your heart to make decisions.

3. No one can walk your path for you.

If you wait for others, so will your opportunities. You have to be the initiator of your own dreams. When you start to follow your heart, doors will open and the right people will show up to support you. True love will always find a way. Stay true to yourself and choose your own path.

4. Don’t believe everything you are told to believe.

Before my journey, not many people believed me when I told them about my plan. Your reality is not my reality. Don’t be discouraged by anyone who tells you that something is not possible. It is simply not part of their reality. You create your own reality. Choose do belief whatever brings you closer to your goals. Discard any beliefs that will lead you away from your goals.

5. Look for peace within yourself & let go of attachment

As a child I had a lot of “stuff”. Toys, games, all sorts of things that, we are taught to belief, will make you happy. During my time in Shaolin I had a few clothes, a bed, and daily kung fu training. I soon realised that “stuff’ wasn’t contributing to me being happy. It would only distract you from facing the truth. Distract you from looking deep inside you to find out who you really are. What really matters to you. Do not look for peace around you for it originates from within.

Live life on your terms. Live with passion.

 

 

Watch the documentary about David’s year in Shaolin:

Mit 11 Allein in China: Der kleine David im Kloster Shaolin

 

Ten Changes You Can Implement to Improve Your Business Dramatically

Each entrepreneur wants his or her business to succeed, but for this to happen, you need to make some changes to improve your business dramatically and that will surely push you to the top of the pack. Successful people believe strongly in their ideas, so much so that they will do everything possible to manifest them. They have a powerful path that keeps them true to their principles and ideas, even during times of disagreement and adversity.

1. Give Back

First thing you can do to improve your business is to give back. Ensure you have a life mission reflecting your need to make a difference in the lives of others. Money should not be the main motivation because the non-monetary purposes are what will bring you the significance, self-satisfaction, and happiness that you are looking for.

2. Practice Physical Activity

Engaging in physical activity is one of the best ways to improve your quality of sleep, boost brain chemistry, become more creativity, and clear your mind. It also helps to boost your longevity, happiness, and health so you can be more productive to grow your business.

3. Self-coaching

Maintain positive inner dialogue through positive self-talk, which can help you talk yourself out of or though challenges. It takes little effort to become a negative person but if you want your business to be successful, then you need to develop a positive outlook on things.

4. Be Willing to Do What It Takes

You cannot be successful without making sacrifices so make it a habit to show up every day. Commit to the long haul and be willing to devote unlimited energy and time in working toward your goals. Most unsuccessful entrepreneurs are often unwilling to pay the price to attain higher levels of commitment. Identify time-consuming distractions that you need to eliminate from your business or life and put your work responsibilities first, with leisure coming in second.

5. Love What You Do

Most successful entrepreneurs are doing things they want to do most in life and as a result, they earn a substantial income. Work to make sure your work adds value to the society in order to get to the point where you love what you do.

6. Journal

Another thing you can do to improve your business is to make a journal. Write out your thoughts so you can translate them into tangible form. Writing offers perspective to your wants, your current position, your goals, mistakes you want to avoid, and your strategy. Journaling can help you gain perspective in finding solutions to problems.

7. Improve your Business by Making Lists

Write down the goals you want to accomplish for the upcoming day, week, month, and the year. Afterwards, prioritize the list so you can allocate the necessary time to each task effectively based on importance. A list is a contract and when you write things down, you are agreeing to make these things happen. Tasks in written form are more likely to become accomplished.

8. Learn to Listen

Listen requires immense self-control because you have to check your impulses for your own needs and analyze the people you work with to understand the message being communicated. Pay less attention to the messages conveyed on the surface and listen instead for the underlying message. Without this discipline to sense and listen to underlying messages, you may become lost in translation and derail your own success.

9. Practice Clearing Your Mind

Clearing your mind is one of the things you can do to improve your business. Learn to make quick decisions that are conclusive. Metal clarity allows you to see the decisions that bring you further or closer to your goals. Before changing a decision, consider the pros and cons of doing so. impulsiveness can be disastrous so if you want to change a previously-made decision, take this chance to learn what needs to be done better this time round and clarify the details that meet your standards. You find more balance when you change decisions intelligently and make decisions quickly.

10. Look at the Details

Pay attention to every action taken on your journey toward success and invest value and meaning into each step. An action without a clear purpose can make you vulnerable unexpected challenges and your reaction to them. Direct each detail of the business towards your ultimate goals and visions. Train your mind to do things that are more challenging.

Seven Things to Emulate from Successful Entrepreneurs

Have you ever wondered how some entrepreneurs get so much work done in a single day? It can even leave you wondering what it is you are doing wrong when apparently we all have the same 24 hours as Richard Branson or Oprah. For starters, working smarter and harder may not be the formula for success after all, which leaves you wondering what is. Here are 7 ways in which successful entrepreneurs do so well to make sure they get to the top.

1. Successful Entrepreneurs Love Their Work

A smart and successful entrepreneur is in his or her element when doing work they are passionate about. Inspiration and passion are very powerful when combined and the only way you can do excellent work is if you love what you do. Find something you are passionate about and stick with it regardless of distractions or being sidetracked.

2. Successful Entrepreneurs are Focused

Smart entrepreneurs know to stay focused and have a clear vision of what they want, which helps to actualize this vision. Visualization is quite powerful because it is not simply about seeing what you want but also about feeling them. Smart entrepreneurs feel what it is like to be at the top and not the journey it will take to reach there. They view their journey as one that embodies greatness while transporting them towards their destiny. Smart entrepreneurs connect with their visions daily through meditation, quiet walks, mantras, or vision boards, whatever works.

3. Successful Entrepreneurs Set Realistic Goals

It is great to have big goals but they can be harder to achieve. Smart and successful entrepreneurs accept their current position and start with smaller steps while maintaining focus on the ultimate vision. It is easier to achieve your goals when they are broken down into workable phases such as weekly goals or 3-month challenges. Establish daily activities that are relevant to taking you closer to your goals.

4. Successful Entrepreneurs Have a Deep Desire to Succeed

Smart entrepreneurs have the drive to achieve their goals and succeed at what they do. It is what sets successful entrepreneurs apart from the rest of the crowd. This hunger fuels them and keeps them energized to push their businesses to the top.

5. Successful Entrepreneurs Keep Learning

Successful entrepreneurs rarely stay the same as they were when they started out. It is important to invest in developing your business and yourself so you can become a successful entrepreneur. Their passion to grow, expand their businesses, and learn, is naturally in their blood. You can learn through seminars, summits, coaching, books, programs, or furthering your education. You can also learn from entrepreneurs who have gone before you on ways to develop and grow your business to help you also become a source of inspiration.

6. Successful Entrepreneurs Have Mastered Their Minds

Mastering your mind is perhaps the most important way to keep growing. You will not be able to flourish and expand until you become comfortable doing things that challenge you. Your thoughts have the power to become a reality as long as you gain some perspective on them and speak positively to yourself. Face your fears head on so you can move on to greater things.

7. Successful Entrepreneurs Network with Like-Minded People

Smart entrepreneurs choose their company very carefully and they have great support from like-minded people who offer inspiration and keep them accountable. Surrounding yourself with like-minded individuals is a surefire way to drive your business towards greater heights.