TED Talks are geared towards spreading ideas using short, powerful talks. The talks last no more than 18 minutes each, are factual and entertaining. Initially, they revolved around Technology, Entertainment, and Design (hence the name TED) when they started out in 1984.
Today, the talks touch on almost all areas of human living, including entrepreneurship.
As entrepreneurs, we can learn a lot from watching many of these talks. The good news is, the talks are easily available on TED.com.
TED Talks For Entrepreneurs
Here are my top TED Talks every entrepreneur should watch, in no particular order. Enjoy!
1. Cameron Herold: Let’s Raise Kids To Be Entrepreneurs
Cameron Herold, who founded COO Alliance, gave a TED Talk entitled, “Let’s raise kids to be entrepreneurs.” In his words, the traditional system of education does not encourage kids to be entrepreneurs. He believes that we should change the system to produce more entrepreneurs.
2. Nirmalya Kumar: India’s Invisible Innovation
Nirmalya Kumar’s TED Talk focuses on the link between business and innovation. As most business owners know, running a business successfully requires a good dose of innovation. A business that constantly develops new products and processes has a higher chance of success.
3. Simon Sinek: How Great Leaders Inspire Action
Eight years ago, Simon Sinek gave a TED Talk on the role great leaders play in inspiring action. The lessons from that talk are still relevant today. Company leaders call the shots. CEOs determine the direction a company takes.
A leader determines how successful a company’s digital marketing campaign shall be.
4. Regina Hartley: Why The Best Hire Might Not Have The Perfect Resume
What makes Regina Hartley’s TED Talk a must watch for entrepreneurs is the advice she gives on the role of a resume in hiring or not hiring a new employee. Entrepreneurs put too much focus on what is on the resumes.
They forget that the resumes never capture all the important details of a prospective employee.
For example, the resume may not tell an entrepreneur everything the prospective employee did in creating a marketing automation software. A perfect resume may keep us away from one who has overcome great difficulties and challenges to get here.
5. Philip Evans: How Data Will Transform Business
The TED Talk Philip Evans gave in 2014 was designed to help businesses understand the role of data. We have to understand the transformational ability that data has in any business. We can no longer ignore analysing the importance of technology and data for running a business.
After all, marketing automation, like all types of technology, depends on data.
6. Seth Godin: How To Get Your Ideas To Spread
Seth Godin’s TED Talk was titled “How to get your ideas to spread”. In that talk, we understand the importance of using bizarre ideas in marketing. Good and boring ideas are not always productive. Bizarre ones, on the other hand, capture and retain customer’s attention.
These must-watch business TED Talks are a great start for any entrepreneur who is wanting to learn and grow themselves and their business.
What are your favourite TED talks? Please share the link in the comments below.
To your success,