Evergreen Marketing – David Lee-Schneider Marketing Consulting

Grow Your Business Without Breaking the Bank

Marketing is an essential part of any business, and it can be especially important for small businesses trying to grow and stand out in a crowded market. However, many small business owners struggle with limited budgets and resources, making it difficult to implement effective marketing strategies.

Here are three marketing strategies that small business owners can use to grow their business quickly without the need for a big budget.

1. Leverage social media

Social media platforms like Facebook, Instagram, and Pinterest offer small businesses the opportunity to reach a large audience at virtually no cost. By regularly posting engaging content and interacting with followers, small business owners can build a strong online presence and attract new customers.

Additionally, social media platforms offer targeted advertising options, allowing businesses to reach specific audiences based on demographics and interests.

2. Utilise content marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can be in the form of blog posts, articles, videos, or social media posts. By consistently providing valuable content, small businesses can establish themselves as thought leaders in their industry and build trust with their audience.

In recent years, many tools have been developed to help automate the delivery of content across multiple platforms. In this free social media blueprint, I show you how to completely automate your social media posts without ever having to worry about what to post.

3. Partner with other businesses

Collaborating with other businesses is one of my favourite ways to scale a business quickly, as it’s one of the most cost-effective way to reach a new audience. For example, small business owners can partner with complementary businesses to cross-promote each other’s products or services. This can be done through joint promotions, social media shoutouts, or even co-hosting events or give-aways.

In addition to these strategies, small business owners can also consider offering discounts or promotions to attract new customers, collaborating with influencers or celebrities to increase visibility, and utilising email marketing to stay in touch with current and potential customers.

While marketing can be a challenging task for small businesses with limited budgets, it’s important to remember that it doesn’t have to be expensive to be effective. By leveraging social media, utilising content marketing, and partnering with other businesses, small business owners can grow their business quickly and effectively – and without breaking the bank.

Evergreen Marketing: 3 Fundamental Strategies to Marketing Success

Marketing, Mindset

Have you ever felt frustrated and overwhelmed when it comes to marketing your business? With so many different platforms and tech tools out there, is it any wonder that most business owners struggle to keep up?

But what if there were ways of growing your business not by doing even more, but by actually doing less? As a marketing consultant, I have helped hundreds of business owners do just that using Evergreen Marketing.

Marketing is such an important part of making any business profitable. However, most of us didn’t go into business to write a marketing plan, but because we wanted to enjoy more freedom and time to do the things we love.

The big problem with marketing is that it means something different to everyone. From website and social media to email marketing, blogging and advertising, as business owners we are forced to wear many hats, especially when it comes to marketing.

So, what does marketing actually mean? Where do you start? What should you focus on and, most
importantly, how do you bring it all together to make it work in alignment and produce results?

There is a common misbelief amongst business owners that they need to do even more to successfully market their business. However, I have found that the best way to grow your business is actually not by doing more but by doing less – using Evergreen Marketing.

What is Evergreen Marketing?

Evergreen Marketing is a set of strategies that we can set and forget. Timeless tactics we can simply implement once, but that will work for us for years to come.

A recent study by HubSpot, one of the leading companies in the marketing space, found that 43% of business owners spend six or more hours every single week managing their social media accounts alone.

What would you do if you had an extra day every single week to do more of the things you love doing?

Today I want to share the 3 fundamental strategies with you that Evergreen Marketing is built on. These are practical tips you can take and implement in your business right away.

1. Make All Your Content Evergreen

It takes the same amount of time to create a piece of content that’s only relevant today as it will take to create a piece of content that’s going to be relevant for years to come. So, be very conscious of the type of content you create.

What are the different pillars in your business you can educate your customers around? What are some timeless tips you can share with your audience that won’t go out of date and that are going to be just as relevant in five years as they are today?

By focusing your time and effort on creating evergreen content, you will build up a large content library over time that you can repurpose and reuse, saving you an endless amount of time and headspace.

Download your FREE Social Media Blueprint to completely automate your social media content

2. Have a Clear Next Step at Every Step of Your Customer Journey

When posting on social media, ask yourself what step you want people to take next. You might want to send them to a specific blog post to learn more. Once on your blog, you might want to get them to enter their email address in return for a free download. Once you’ve got their contact details, you might want to send them an email with an invitation to book a phone call or free trial.

In other words, always have a clear call to action for your audience and eliminate as much friction as possible.

This brings us to the third fundamental strategy of Evergreen Marketing.

3. Automate, automate, automate

Automation really is a game-changer that will allow you to take your marketing to a whole new level. Because once we start using some of the amazing automation tools available these days (many of them are free) we are able to free up valuable time and resources and escape the rat race of constant content creation.

Great content doesn’t always have to be new as long as it’s still relevant to your target audience.

I believe Evergreen Marketing is the future of marketing because it allows us to be more consistent while freeing us up to do more of what we love to do.

5 Tips For Optimising Your Small Business Marketing Plan

Marketing

David Lee-Schneider Marketing

Marketing is essential for any small business. It’s the lifeblood of your business. But with the ever-changing digital landscape, it can be quite a stressful task to tackle and result in overwhelm. The good news is, it doesn’t have to be difficult. In fact, with a little bit of planning and effort, you can have a small business marketing plan that will help your business grow for years to come.

1. Define Your Goals

When creating a small business marketing plan, it is important to first define your goals. What do you want to achieve with your marketing efforts? Do you want to grow your business, reach new customers, or increase brand awareness? Once you have a clear understanding of your goals, it is easier to develop strategies that will help you achieve them.

Many business owners assume that in order to grow their business, they need to get more customers. However, if your business already has an established customer base it may be faster and more cost-effective to re-market to your existing customers instead.

2. Create A Targeted Strategy

Once you know what you want to achieve with your marketing efforts, the next step is to create a targeted strategy.

Some questions you might want to ask yourself include:

What are the specific channels and methods that will work best for reaching your target audience?
Which platforms are most effective and provide the best return on investment?
Which types of media do your customers prefer?
What tools or software will you use to achieve your targeting goals?

Once you have a targeted strategy in place, it is important to allocate the right amount of resources to each channel you choose to utilise.

3. Plan For Maintenance And Adjustment

No matter how well you plan, your marketing efforts will not be perfect from start to finish. In fact, it is likely that your strategy will need a few adjustments once it’s launched. This means that you will need to have a plan in place for maintaining and adjusting your marketing efforts.

Some things you might want to consider include:

How often should you re-evaluate your target audience?
What are the best times of year for advertising?
How do you handle it when one of your channels no longer works for you?
Can your strategy be automated or does it require ongoing management?

Remember to work smarter, not harder. There are lots of marketing automation tools available that allow you to implement “set and forget strategies” to free you up from having to actively manage them.

4. Set Your Budget And Timeframe

One of the most important factors to consider when creating a small business marketing plan is setting a budget and timeframe. By knowing how much money you have to spend and how long it will take to achieve your goals, you can create a plan that is tailored specifically to your needs. Additionally, creating a timeline can help keep you on track and prevent unnecessary (and sometimes costly) delays.

For most small businesses, every dollar counts and it’s important not to spend unnecessary amounts on marketing activities that don’t deliver results.

5. Implement Your Marketing Plan

A well-executed marketing plan can help your small business achieve its goals faster and with less effort. It’s important, however, to understand how the different aspects of your strategy connect and how to make them work in alignment.

Looking at marketing holistically creates leverage, meaning you will achieve a much greater rate of success while spending less time and budget.

In my 90-Day Marketing Transformation, I work with Australian business owners directly to implement a set of organic strategies that require very little to no maintenance and thus, make their marketing budget stretch a lot further.

In addition, I can help you automate time-consuming marketing activities, like social media content, lead generation and email marketing to free up valuable time and headspace, so you can focus on what you’re already great at – like looking after your customers.

But will this work for your business?

We have implemented marketing strategies for:

If you need help implementing a strategy that will help you attract more customers while saving you time, confusion and frustration, let’s have a chat. Book your free strategy call.

Conclusion And a Faster Way To Implement Your Small Business Marketing Plan

By following these five steps and planning out your strategy in advance, rather than approaching your marketing ad-hoc, you will significantly reduce the time and money you spend on marketing activities.

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