Tag Archive for: Business Strategy

Nine Things Successful Business Owners (Who Are Actually Happy) Do Differently

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Things Successful Business Owners Do Differently - David Lee-Schneider MarketingDavid Lee-Schneider Marketing

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While some business owners struggle to keep their businesses afloat, others appear to flourish even in the most difficult times.

For some, a common complaint seems to be that referrals simply aren’t enough to drum up business anymore. The interesting thing is that most of these same business owners are not trying anything different to market their businesses even though the market clearly seems to have changed. On the other hand, there are business owners who have seen exceptional business growth all through the year and not just any kind of growth either; I am talking about stellar growth.

So what are the things that set successful business owners apart? Here are nine things successful business owners do differently.

1. They Don’t Focus on the State of the Economy

Instead, they focus on how it alters buying behaviours exhibited by their customers without letting the despondency of it depress them. If your services or products are genuinely useful or helpful, then you will definitely find people who are willing to buy from you regardless of the economic conditions.

2. They Offer their Customers Something New

If you find that people aren’t buying what you’re selling, even though they used to, this could be an indication that you need to change things up. The obvious reaction would be to cut your prices, but this will devalue what you are offering. Instead, try adding value by developing new packages out of services and products you already own or updating your current offerings. You could go as far as to offer something entirely new such as training programs, new product bundles or products, an eBook, or even a workshop. Be creative and don’t be afraid to think outside the box. All successful business owners do.

3. They Don’t Just Guess

Successful business owners don’t guess. Conduct a survey and collect customer feedback to discover what they want, so you can offer products and services that are in high demand. You can use free or low-cost online surveys or provide your customers with an in-person questionnaire. Honest customer feedback will help you make better decisions in your business and reassure you when you are on the right track. Be sure to always rely on facts and numbers and stop guessing.

4. They Take Advantage of New Technology

The digital space has grown rapidly in recent years and I am sure you have used one tool or another in your own business. So why not use it to improve your online presence? The social networking tools at your disposal also make it cheaper for you to effectively market your business. Social media allows you to expand your reach and maybe even have fun in the process. However, it is crucial that you actually have a game plan. Download your free social media blueprint to put your entire content strategy on autopilot.

5. They Constantly Grow Their List

Ensure you have a list of your current and previous customers that you keep in touch with, not to mention new prospects. This will help them remember and get to know your business better. Of course, you can collect contact information in your office or over the phone and send out print materials. But to truly leverage your time and tap into your list’s full potential, you should have an offer and sign-up system on your website as part of your marketing strategy and then keep in touch using smart email automation. Why restrict yourself? You can even use both methods to supercharge your list growth.

6. They Offer Value

People expect more value for their money and time today than ever before, so focus less on selling your services and products and more on offering helpful solutions in your marketing strategy for better results. The more value you give, the more people will want to buy from you.

7. They Do Mixed Media Marketing

Develop a marketing plan and strategy that allows you to use multiple tactics or media channels to reach your target audience instead of focusing on just one. Ask yourself where your ideal customers hang out and how to best engage with them on their preferred platform. Then develop a strategy to direct them onto your own list.

8. They Never Stop Learning

Times are changing and you need to stay updated on what is new and working currently but you cannot do this if you are always busy in your business. Successful business owners understand the importance of taking time out of their business to learn and grow. Network, take part in seminars or read new material to meet new people and learn new things about the industry. Check out this list of 6 TED Talks every business owner must watch.

9. They Don’t Do It All Themselves

And finally, you probably don’t have time to learn about everything it takes to run, grow, and promote your business, particularly online. You may end up hitting a wall whereby your business will cease to grow; you will burn out, and feel exhausted. Hire an employee or virtual assistant to help you with repetitive tasks. Engage a professional marketing consultant or digital agency to help you develop and implement a sound marketing strategy that will save you time and headspace. If you’d like to have a chat about how to best grow your business, you can book a free strategy call here.

There you have it. Nine things that will not only help you become more successful in your business but happier as well.

Four Tragic Mistakes You’re Making with Digital Marketing

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You might or might not be aware of the mistakes you’re making with digital marketing. It takes a lot of effort and time to make digital marketing produce the desired results. It is not limited to marketing automation software or apps. Digital marketing comes with a unique set of technologies and, most importantly, a great strategy. When you are lacking the right strategy, however, it has several pitfalls and it’s easy to make fatal mistakes that can cost you your business.

Here are four of the most common mistakes business owners are making with digital marketing.

1. Failure to identify a target audience

My business cannot prosper if I fail to identify the customers I wish to target with my products and services. Marketing must always take place with the customer in mind. I must identify and define my customers. I must know who they are. The advice I give to my fellow business owners is to put all digital marketing campaigns on hold until we have a clear idea of the type of customer we want to serve.

Start by studying the audience before formulating a campaign based on their behavior.

2. Lack of marketing strategy

Nothing ever happens consistently and successfully without a strategy in place. Marketing, whether digital or traditional, needs good strategies in place to produce the results the business owner or marketer envisions. In my time, I have seen several tactics and techniques used instead of the solid and reliable strategies. A strategy should come before any tactic or technique. Strategy always shines the light on the path threatened by “darkness” and “uncertainties.”

3. Ignoring mobile

Any form of marketing carried out in the 21st Century that doesn’t consider mobile is set to be a massive flop. Marketing that does not take a mobile-first strategy cannot go far. Ignoring mobile means discriminating against possibly 50% of the customers who keep the business running. Mobile optimization is essential for marketing. Ignore mobile and forget about conversions. Neglect mobile and even great content will not help.

Use this guide to develop a mobile digital marketing campaign.

4. Saying No to SEO

One of the mistakes you’re making with digital marketing is saying no to SEO.It is here to stay. Search engines still believe in SEO and so should we. Digital marketing requires the use of tools such as websites. E-commerce would not happen without websites. A business needs a solid and competitive online presence to be successful. That presence is impossible to create while ignoring SEO and thinking that it is dead. SEO is essential for building and maintaining a healthy presence online.

Avoid ignoring conversion optimisation either.

Avoid implementing too many tactics. Instead, use 1-2 tactics at a time and ensure you can track your results.

Know what your target audience wants.

Know where you can find you target audience.

Adopt strategies for reaching your ideal customers by delivering value.

I hope these points will help you avoid some of the mistakes you’re making with your digital marketing. Have you learned any other valuable lessons in the process of running your business? Let me know in the comments below.

To your success,

 

Reference

6 Common Misconceptions about Digital Marketing

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Digital marketing has helped entrepreneurs and business owners to take their business to the next level. It offers more advantages than other forms of marketing. Digital marketing doesn’t remain dormant for any length of time. It constantly changes and evolves. Along with that rapid change come a number of misconceptions about digital marketing that many believe to be true.

Not enough business owners have a broad enough understanding of what digital marketing can and cannot do and how to harness its true power.

Here are six of the most common misconceptions about digital marketing that I often here when talking to business owners in Australia.

6 Misconceptions about Digital Marketing

1. Digital marketing is for small businesses only

Digital marketing enables all businesses – whether small or large – to identify ways of communicating and engaging with their ideal customers or clients. It offers businesses several benefits, including faster turnaround time when testing campaigns, low cost and much more targeted advertising. It works for small and large businesses alike. No matter your budget or size of your company.

2. Digital marketing doesn’t contribute significantly to any company’s business strategy

This represents yet another misconception that mostly emanates from marketers who believe in traditional forms of marketing alone. Today’s customers are more likely to search for whatever they need on the Internet first thus making digital marketing essential to them.

Modern businesses and companies need websites.

3. It only succeeds with extremely large website traffic

The effectiveness of digital marketing is tied down to quality rather than quantity. For this reason, heavy or tiny traffic doesn’t matter! In our experience, quality will always attract and bring in the numbers that any business needs.

4. A website is all that a business needs for digital marketing

A website plays a crucial part in any successful digital marketing campaign. However, by no means is it the only requirement or ingredient! The website needs fresh content. The content has to be a mix of texts and videos.

Static content will not help the website.

Forbes offers a few ideas on what to do when content grows static and stale.

Static content harms digital marketing even if it’s posted on the most beautiful website.

5. Only worthwhile if my competition use it

Businesses need all the advantages they can get to stay ahead. In my line of work, I’ve realized that I don’t have to embrace digital marketing only because my competition uses it. If I take that path, I will always be behind and that would probably kill my business.

6. It’s not the answer for my industry

One of the misconceptions of digital marketing is that it doesn’t work well in all industries. The truth is it basically works well for all types of industries. It is not limited to a few industries. Any business that applies the principles of digital marketing will reap its fruits the industry notwithstanding. Digital marketing works for all industries whose clients search for products and services online.

Lastly, remember that SEO isn’t dead.

Embrace digital marketing as its results benefit all businesses in all industries.

 

References

7 Reasons Why Your Business Is Going To Fail Within Your First Year

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Reasons Why Businesses Fail - David Lee-Schneider MarketingDavid Lee-Schneider Marketing

In Australia, more than 60 per cent of small businesses fail and cease operating within the first three years of starting out.[1]

This fact is too often ignored by enthusiastic entrepreneurs who all believe they have what it takes to build a successful business.

When I started my first business at the age of 21, I had all the right reasons for why I would succeed. Well, guess what? I lost thousands of dollars because I was overly confident and naive.

In other words, I didn’t know what I didn’t know.

Looking back, I now know that the main reason I failed was because of a lack of marketing skills at the time. I had a good product that people were actually buying, however, I wasn’t able to reach enough of the right audience to make it profitable.

7 reasons why your business is (probably) going to fail within your first year

In this article, I’m sharing common mistakes in the hope that you can learn from them.

1. You are not testing the market

It’s easy to assume that your product will sell and that everyone is going to love it. All your friends and family are probably telling you how great your idea is. What would they say though, if you asked them to pre-purchase your product and actually hand their cash over? Test it out. If out of 10 people no one buys it, it’s probably a bad idea.

2. Your numbers simply don’t add up

Chances are, the profit margins for your awesome product are just not high enough. Did you really think if you bought these cool t-shirts for $10 and resell them for $20 you made a $10 profit? If you are serious about building a business, here are just a few things to consider: Taxes, accounting & bookkeeping fees, advertising costs, Marketing and promotional budget, rent, utility bills, shipping & returns, plus all the time required to build a profitable business.

3. You give up too early

It’s all exciting when starting out as an entrepreneur. Until you hit a brick wall. There will be many obstacles along the way and sadly most people simply give up as soon as the first challenge arises. It’s all too hard and staying in your job is just too comfortable.

4. You waste your time working on the wrong things

Yeah, no. Your logo and letterhead can wait. Start selling first. If it works you can start worrying about the cosmetics. You don’t need to spend hundreds or thousands on a fancy website either. Keep it simple and prove that your idea works on a small scale before you start going global.

5. You are lacking focus or simply focus on the wrong things

It takes focus to get a new business off the ground. Lots of focus. You need to have a plan of what your business is going to look like in a few months, as well as in a few years from now. Then, break your plan into smaller chunks and focus on staying on track. If you are like most young entrepreneurs you are probably working on the next project, even before you’ve seen any results. Stay focused. Also, instead of focusing on money, focus on adding value to your customers’ lives. If you can add enough value, the sales will come naturally. Steve Jobs, the founder of Apple, was a genius at creating things that people want. The sales were a by-product of Apple’s early success.

6. You don’t have the right toolbox (or no toolbox at all)

If you are a mechanic and want to build a car from scratch, you are going to require some serious tools. You’ll also need to know exactly what tools you require to get the job done. Your toolbox as an entrepreneur might look a little different, but there is no doubt that you will need one. Do your research on what you really need in order to achieve your goals work hard on getting smart.

7. Did someone say goals?

A shiny new product in a pretty box is not a very good goal. After all, you didn’t go into business because you wanted to sell pretty boxes. You went into business to live your passion, make money, and enjoy the freedoms of a successful entrepreneur. Be very specific and clear about what freedom means to you personally. Then work on those things that truly make an impact and help you achieve your goals faster. Read this post about the principle of leverage and how you can use it to grow your business twice as fast by doing half the work.

Why do you think your business will be different? Have you experienced other challenges in your business or seen new businesses fail? What’s the biggest lesson you have learned thus far? Leave me a comment below!

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1. According to the Australian Bureau of Statistics: http://www.abs.gov.au/