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Most successful business owners experience trouble trying to keep their businesses afloat while others appear to flourish even in the most difficult conditions. For some the common complaint seems to be that referrals simply are not enough to drum up business anymore. The interesting thing is that most of these same business owners are not doing anything different to market their businesses and grow them even though the market clearly seems to have changed. On the other hand, there are business owners who have also seen exceptional business growth all through the year and not just any kind of growth either; I am talking about stellar growth. So what are the things that successful business owners do differently?

Here is my list of 9 things that successful business owners do differently

 

1. They Don’t Focus on the State of the Economy

Instead, they focus on how it alters buying behaviors exhibited by their customers without letting the despondency of it depress them. If your services or products are genuinely useful or helpful, then you will definitely find people who are willing to buy them regardless of the economic conditions.

2. They Offer the People Something New

If you find that people are not buying what you are selling, even though they used to, this could be an indication that you need to change things up. The obvious reaction would be to cut your prices, but this will devalue what you are offering. Try adding value instead by developing new packages out of services and products you already own or updating your current offerings. You could go as far as to offer something entirely new such as training programs, new product bundles or products, an eBook, or even a workshop. Be creative. All successful business owners are.

3. They Do Not Guess

Successful business owners do not guess. Conduct a survey to discover what your customers, clients, and prospects want so you can give it to them. You can use no-cost email services or in-person surveys with a short and written evaluation. Honest customer feedback will help you make better decisions in your business and reassure you when you are on the right track. Be sure to always rely on facts and numbers and stop guessing.

4. They Take Advantage of Tech

The internet is no longer unchartered territory as I am sure you have used it in one way or another, so why not use it to make your presence felt? The social networking tools at your disposal also make it cheaper for you to effectively market your business. Social media allows you to expand your reach and maybe even have fun in the process. However, it is crucial that you actually have a game plan (refer to previous point).

5. They Constantly Grow Their List

Ensure you have a list of your current and previous customers that you keep in touch with, not to mention prospects. This will help them remember, trust, and get to know you. You can collect contact information in your office or over the phone and sending out print materials. Alternatively, you can have an ‘offer and sign-up’ system on your website as part of your marketing strategy and then keeping in touch using email. Why restrict yourself? You can even use both methods to supercharge your list growth.

6. They Offer Value

People expect more value for their money and time today, so focus less on selling your services and products and more on offering helpful solutions in your marketing strategy for better results. The more value you give, the more people will want to buy from you.

7. They Do Mixed Media Marketing

Develop a marketing plan and strategy allowing you to use multiple tactics or media channels to reach your target audience instead of focusing on just one. Ask yourself where your ideal customers hang out and how to best engage with them. Then develop a strategy to direct them on to your own list.

8. They Never Stop Learning

Times are changing and you need to stay updated on what is new and working currently but you cannot do this if you are always busy with your business. Successful business owners understand the important of taking time out of their business to learn and grow. Network, take part in seminars, or read new material to meet new people and learn new things about the industry.

9. They Don’t Do It All Themselves

The truth is, you probably do not have time to learn about everything it takes to run, grow, and market your business, particularly online. You may end up hitting a wall whereby business will cease to grow; you will burn out, and become exhausted. Hire an employee or get a virtual assistant to help you with repetitive tasks. Engage a professional marketing consultant to help you develop a sound marketing strategy and to automate your marketing.

There you have it. Nine things that will not only help you be more successful in your business but happier, too.

To your success,

 

You might or might not be aware of the mistakes you’re making with digital marketing. It takes a lot of effort and time to make digital marketing produce the desired results. It is not limited to marketing automation software or apps. Digital marketing comes with a unique set of technologies and, most importantly, a great strategy. When you are lacking the right strategy, however, it has several pitfalls and it’s easy to make fatal mistakes that can cost you your business.

Here are four of the most common mistakes business owners are making with digital marketing.

1. Failure to identify a target audience

My business cannot prosper if I fail to identify the customers I wish to target with my products and services. Marketing must always take place with the customer in mind. I must identify and define my customers. I must know who they are. The advice I give to my fellow business owners is to put all digital marketing campaigns on hold until we have a clear idea of the type of customer we want to serve.

Start by studying the audience before formulating a campaign based on their behavior.

2. Lack of marketing strategy

Nothing ever happens consistently and successfully without a strategy in place. Marketing, whether digital or traditional, needs good strategies in place to produce the results the business owner or marketer envisions. In my time, I have seen several tactics and techniques used instead of the solid and reliable strategies. A strategy should come before any tactic or technique. Strategy always shines the light on the path threatened by “darkness” and “uncertainties.”

3. Ignoring mobile

Any form of marketing carried out in the 21st Century that doesn’t consider mobile is set to be a massive flop. Marketing that does not take a mobile-first strategy cannot go far. Ignoring mobile means discriminating against possibly 50% of the customers who keep the business running. Mobile optimization is essential for marketing. Ignore mobile and forget about conversions. Neglect mobile and even great content will not help.

Use this guide to develop a mobile digital marketing campaign.

4. Saying No to SEO

One of the mistakes you’re making with digital marketing is saying no to SEO.It is here to stay. Search engines still believe in SEO and so should we. Digital marketing requires the use of tools such as websites. E-commerce would not happen without websites. A business needs a solid and competitive online presence to be successful. That presence is impossible to create while ignoring SEO and thinking that it is dead. SEO is essential for building and maintaining a healthy presence online.

Avoid ignoring conversion optimisation either.

Avoid implementing too many tactics. Instead, use 1-2 tactics at a time and ensure you can track your results.

Know what your target audience wants.

Know where you can find you target audience.

Adopt strategies for reaching your ideal customers by delivering value.

I hope these points will help you avoid some of the mistakes you’re making with your digital marketing. Have you learned any other valuable lessons in the process of running your business? Let me know in the comments below.

To your success,

 


Reference

Digital marketing has helped entrepreneurs and business owners to take their business to the next level. It offers more advantages than other forms of marketing. Digital marketing doesn’t remain dormant for any length of time. It constantly changes and evolves. Along with that rapid change come a number of misconceptions about digital marketing that many believe to be true.

Not enough business owners have a broad enough understanding of what digital marketing can and cannot do and how to harness its true power.

Here are six of the most common misconceptions about digital marketing that I often here when talking to business owners in Australia.

6 Misconceptions about Digital Marketing

1. Digital marketing is for small businesses only

Digital marketing enables all businesses – whether small or large – to identify ways of communicating and engaging with their ideal customers or clients. It offers businesses several benefits, including faster turnaround time when testing campaigns, low cost and much more targeted advertising. It works for small and large businesses alike. No matter your budget or size of your company.

2. Digital marketing doesn’t contribute significantly to any company’s business strategy

This represents yet another misconception that mostly emanates from marketers who believe in traditional forms of marketing alone. Today’s customers are more likely to search for whatever they need on the Internet first thus making digital marketing essential to them.

Modern businesses and companies need websites.

3. It only succeeds with extremely large website traffic

The effectiveness of digital marketing is tied down to quality rather than quantity. For this reason, heavy or tiny traffic doesn’t matter! In our experience, quality will always attract and bring in the numbers that any business needs.

4. A website is all that a business needs for digital marketing

A website plays a crucial part in any successful digital marketing campaign. However, by no means is it the only requirement or ingredient! The website needs fresh content. The content has to be a mix of texts and videos.

Static content will not help the website.

Forbes offers a few ideas on what to do when content grows static and stale.

Static content harms digital marketing even if it’s posted on the most beautiful website.

5. Only worthwhile if my competition use it

Businesses need all the advantages they can get to stay ahead. In my line of work, I’ve realized that I don’t have to embrace digital marketing only because my competition uses it. If I take that path, I will always be behind and that would probably kill my business.

6. It’s not the answer for my industry

One of the misconceptions of digital marketing is that it doesn’t work well in all industries. The truth is it basically works well for all types of industries. It is not limited to a few industries. Any business that applies the principles of digital marketing will reap its fruits the industry notwithstanding. Digital marketing works for all industries whose clients search for products and services online.

Lastly, remember that SEO isn’t dead.

Embrace digital marketing as its results benefit all businesses in all industries.

 


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