Posts

You might or might not be aware of the mistakes you’re making with digital marketing. It takes a lot of effort and time to make digital marketing produce the desired results. It is not limited to marketing automation software or apps. Digital marketing comes with a unique set of technologies and, most importantly, a great strategy. When you are lacking the right strategy, however, it has several pitfalls and it’s easy to make fatal mistakes that can cost you your business.

Here are four of the most common mistakes business owners are making with digital marketing.

1. Failure to identify a target audience

My business cannot prosper if I fail to identify the customers I wish to target with my products and services. Marketing must always take place with the customer in mind. I must identify and define my customers. I must know who they are. The advice I give to my fellow business owners is to put all digital marketing campaigns on hold until we have a clear idea of the type of customer we want to serve.

Start by studying the audience before formulating a campaign based on their behavior.

2. Lack of marketing strategy

Nothing ever happens consistently and successfully without a strategy in place. Marketing, whether digital or traditional, needs good strategies in place to produce the results the business owner or marketer envisions. In my time, I have seen several tactics and techniques used instead of the solid and reliable strategies. A strategy should come before any tactic or technique. Strategy always shines the light on the path threatened by “darkness” and “uncertainties.”

3. Ignoring mobile

Any form of marketing carried out in the 21st Century that doesn’t consider mobile is set to be a massive flop. Marketing that does not take a mobile-first strategy cannot go far. Ignoring mobile means discriminating against possibly 50% of the customers who keep the business running. Mobile optimization is essential for marketing. Ignore mobile and forget about conversions. Neglect mobile and even great content will not help.

Use this guide to develop a mobile digital marketing campaign.

4. Saying No to SEO

One of the mistakes you’re making with digital marketing is saying no to SEO.It is here to stay. Search engines still believe in SEO and so should we. Digital marketing requires the use of tools such as websites. E-commerce would not happen without websites. A business needs a solid and competitive online presence to be successful. That presence is impossible to create while ignoring SEO and thinking that it is dead. SEO is essential for building and maintaining a healthy presence online.

Avoid ignoring conversion optimisation either.

Avoid implementing too many tactics. Instead, use 1-2 tactics at a time and ensure you can track your results.

Know what your target audience wants.

Know where you can find you target audience.

Adopt strategies for reaching your ideal customers by delivering value.

I hope these points will help you avoid some of the mistakes you’re making with your digital marketing. Have you learned any other valuable lessons in the process of running your business? Let me know in the comments below.

To your success,

 


Reference

If you pay attention to entrepreneurial culture, you may start to notice a few daily trends among successful entrepreneurs. You may not be the ‘waking up at 4 a.m.’ type of entrepreneur but you may learn a thing or two from them. Below are some things smart entrepreneurs do on a daily basis.

1. They Plan Their Day

When you venture into the entrepreneurial life after working a 9 to 5, you will have so much time on your hands that you will not know what to do with it, literally. Instead of spending your newfound free time on Netflix, you should be growing your business. Successful entrepreneurs plan their days out so they know what needs to be done at what time to optimize their time. This is considered as the top thing smart entrepreneurs do on a daily basis.

2. They Take Time Off To Recharge

You may think that as an entrepreneur, there is no time to waste on rest but you need to know when to take a break. There is a difference between working effectively and working. Successful entrepreneurs usually have a strict work schedule, but they also have time off from their work and it does not eat into their work. You can switch off from work to help you find happiness in other things aside from work. Also, ensure you get enough rest or take time from work so you can recharge and get a new perspective on things. 

3. Smart Entrepreneurs Focus On Self-Development

Successful, smart entrepreneurs also use methods like coaching, mentoring, workshops, courses, audiobooks, and podcasts to enhance self-development. You need to keep learning in order to continue growing. Once you become an entrepreneur, invest in self-development and your own education. It helps you learn more about business and become more self-aware so you can grow professionally and personally. 

The fastest way to learn is to connect with other entrepreneurs who have already done what you are trying to achieve. Join a network of like-minded business owners to connect with and learn from others.

3. Smart Entrepreneurs Outsource 

You will get to a point in your business where you will feel the need to start outsourcing tasks because you are tired and cannot grow, but worried about making enough money to cover outsourcing. This is the ideal time to start. Successful entrepreneurs have admitted that outsourcing to experts was a turning point for their business allowing faster growth and bringing in more income than before.

4. They Have A Way Of Keeping Up with Their Inbox 

Outsource your inbox or schedule time to check emails and respond to them to avoid becoming a slave to it. Smart entrepreneurs turn off email notifications to resist the urge to keep checking each one as it comes in. 

5. Healthy Entrepreneurs Maintain Proper Nutrition

You can easily slip in this department as an entrepreneur because you may become caught up in your daily activities and end up eating a couple of snacks throughout the day. This also boils down to planning your day; schedule eating times and go as far as planning your meals and preparing them in advance.

6. They Take Time for Themselves

Everyone needs to take time for themselves regardless of how many hours he or she works or sleeps. Successful entrepreneurs schedule time for themselves for quiet time to meditate or read a book. You may also need to be away physically once in a while for a holiday; make sure you schedule it in so it does not clash with your business activities. 

7. They Use Time Chunking To Be More Productive

The idea here is that a task can take as long as the amount of time you have allocated to complete it. Schedule a specific amount of time to complete a specific task and you will be able to complete multiple tasks without procrastinating and with laser focus. Successful entrepreneurs have attributed this method to their increased productivity.

What’s something that you do regularly to stay on track and up your productivity? Let me know in the comments below!