Posts

Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep moving forward, learning as we go, in the hope that somehow we will arrive at our destination. 

The big question is, however…

Do we actually know what our destination is? Do we have a clear idea of where we are heading? And do we know when we have arrived?

When running a business, day in and day out, it’s easy to get caught up in the operation, without ever really thinking about where we want to end up. Maybe you never had a clear idea of what your destination is, taking it one day at a time. Maybe you did have a clear direction at the start but simply lost track. Or maybe your dreams and goals have changed completely and it’s time to redefine them.

When I first started out in business, I always heard business coaches and successful entrepreneurs talk about the importance of having a clear vision. It all sounded great, but nobody told me how to actually create one. It has always been this abstract thing that every business owner needs, but nobody knew how to go about it. 

It wasn’t until one of my business mentors taught me how to create a clear vision for my business that I truly understood how powerful it really is.

A clear vision is the compass in your business. It’s the guiding force that keeps you on track when you are sailing through rough waters, you’ve lost your way, or when you feel pulled in different directions. So, how do you get clear on what you want in your life and business and turn it into a compelling vision?

How to write a business vision

Here are 3 steps to creating a vision for your business that will help you gain more clarity, increase your motivation and ultimately live a happier life.

1. Define Your Values

You can’t write a great vision without first getting clear on your core values. What are core values? They are the things that you care about deeply and that are absolutely uncompromisable.

Take some time to think about everything that matters to you. Write everything down. Don’t leave anything out. You might want to ask yourself these questions.

  • What really matters to me?
  • Why am I in business?
  • What do I stand for?

Write down all the answers you can come up with. Try to aim for at least 30 answers or more. When you really can’t think of anything else, it’s time to group what you have written into 3-6 words that will represent and encapsulate all your answers. 

Eaxample for grouping your values

You might have gone into business because you are looking for financial freedom. But also because you wanted to travel more or spend more time with your family. In order to do that, your business needs to be able to run without you. You’ll need to be able to physically remove yourself from the business. Because ultimately, all three things mean “Freedom”, you could make that one of your core values.

Once you grouped everything that’s important to you into 3-6 words, order them by significance and write a short paragraph for each of your core values outlining what it encompasses and means to you.

You now have a set of core values that you can refer to every time you need to make a decision in your life or business to make sure it aligns with what truly matters to you. I suggest you print out your values and put them somewhere visible, so you can refer to them frequently.

2. Start Dreaming Big

Step one was about your needs. Needs that need to be fulfilled in order for you to be happy and live a balanced, purposeful life. Step two is about your wants. Make a list of everything you can think of that you want to have, do or experience in your lifetime. Do you want to skydive (I highly recommend it)? Are there any particular places you want to see? People you want to meet? Any particular achievements you want to have happen?

It’s important that you don’t limit yourself when doing this exercise and simply allow your creativity to flow. Get creative. Don’t overthink. Don’t get caught up in your beliefs of why you can’t have or do a certain thing. If you dream about it, put it on paper!

Here are two questions that might help you.

  • What would I do if I knew I could not fail?
  • What would I do/have if I had all the time and money in the world?

3. Write Your Vision

Now that you are clear on your core values and allowed yourself to dream for a while, it’s finally time to craft a compelling vision for your future. A story that you can read to yourself from time to time (or daily) to remember what you are doing it all for. 

Keep in mind that this is your personal vision for your life, so make sure it speaks to you. As you learn and grow, your goals and vision might change, too. That’s perfectly fine. Take some time each year to review and rewrite your vision, add anything of importance to you and take out those things that don’t really matter anymore.  You can simply start like this:

It’s 3 years from now and…

Then describe in detail what you want your life to look like. Use present tense and write as if these things have already happened. Describe how it makes you feel. Feel into the moment as if you are already living this life. The clearer the picture you paint, the more powerful it will be when you read over it again in a few months time. 

Have you ever tried to identify your core values or written a vision for your life before? What’s your experience? How has it helped you? Do you find the above exercises helpful? Leave me a comment below! I’d love to here your thoughts.

To your success,


In essence, there are only three ways to grow your business. Increase the number of customers, increase the purchase frequency, and increase your average transaction value. However, there are a number of not so obvious ways to increase sales and make your business more profitable. Here are four of them. Are you ready? Let’s go.

1. Automate as much as possible

Today, there are hundreds of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. Start with things that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily.

  • Social Media Posts
  • Invoicing
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Sales Processes & Follow Up
  • Internal Task Management
  • Review Management

Tools like Zapier and Integromat can help you connect various services and software to make processes even more efficient. 

Some examples:

  • When you have a new lead -> automatically add contact to a list -> then send follow-up sequence
  • After a customer makes a purchase for the second time -> send invitation to review on Facebook
  • When a purchase is made on your website -> automatically create invoice in Xero

2. Launch a re-targeting ad campaign

Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allow you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.

Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website. 

Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)

3. Stop focusing on one-off promotions and develop an “Evergreen” campaign instead

The majority of business owners think of marketing and promotions in terms of one-off activities. It might look something like this:

  • January -> Promotion #1
  • February -> Promotion #2
  • March -> Promotion #3

While this might work well, it also requires you to continuously come up with new promotions, which can be exhausting and feel like you’re always running behind.

Instead, create an “evergreen” funnel that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.

All you need is a good email automation tool, like Mailchimp or ActiveCampaign.

4. Make Partnerships “evergreen”, too

Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.

See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them. 

Example: One of my clients owns a massage clinic, while another owns a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic, also receives a complimentary yoga gift card, and everyone who joins the yoga studio, receives a discount voucher for a massage a month later.

There you have it. Four (not so obvious) ways to grow your business over the next few months. All four are “set and forget” strategies that you only have to set up once and will profit from forever.

To your success


The biggest challenge most of my clients face, is knowing what to focus on in their marketing. It can be incredibly overwhelming with all the different options and tools out there – social media platforms, advertising platforms (print and digital), search engines, autoresponders, tech tools, productivity tools – the list goes on and on. How do we know what’s right for us, and at the stage we’re currently in?

The big mistake many business owners make is that they focus on lead generation BEFORE getting their conversions right, only to realise that they’re spending way too much money and time on marketing without getting the results they’re after.

I have created a free Marketing Road Map to help you focus on your marketing activities in the right order, so you can maximise results while minimising cost and effort. It’s divided in three pillars.

  • ATTRACTION
  • CONVERSION
  • AMPLIFICATION

I call this the ACA framework. It’s the exact framework I use in my 90-Day Marketing Transformation, where I help business owners transform and automate their entire marketing strategy in 90 days. The order in which you focus on your marketing activities is crucial. As you will agree, it doesn’t make sense to launch an ad campaign (amplification pillar) before knowing that you can actually convert these people. It would be like increasing the amount of fuel you pour into a car that only has 2 wheels. More fuel won’t make it go any faster, unless you have a working vehicle.

The Marketing Roadmap – 3 Ways To Grow Your Business in 2019 (FREE Download below)

First things first. Most business owners would like to jump straight in and throw money at ads (either print or online) before having layed a solid marketing foundation. You wouldn’t start building a house before having a solid plan and foundation to built on. In the same way, you need to address your marketing activities in the right order. Here are 3 things you need to focus on BEFORE spending a single cent on advertising or other costly marketing activities.

1. Create a Lead Magnet

A lead magnet is a tool to help you build a list of potential customers. It’s something of value to your target audience that you can send them for free, but in return for their name and email address. This is a crucial part of any marketing strategy and should be the very first thing to decide on, as it gives people a way to connect with your business even before they’re ready to buy. Here are some examples of lead magnets you could use in your business.

  • Free ebook
  • Free video
  • Discount Code or Value Voucher
  • Free Checklist or Time Saver
  • Free Report

2. Email Automation Software

Once you decided on your lead magnet, the second step is to choose an email marketing provider that you will use to build your list. There are loads of options out there, some very basic and some with more advanced marketing automation features that you probably won’t need at the start. The important thing is to just get started.

When starting out, a free service like Mailchimp will suffice (they offer a free plan until you reach 2000 subscribers). Here are two options that I personally recommend for small businesses which I use myself.

3. Map Out Your Customer Journey

Once a potential customer opted in for your free lead magnet, what are the next steps? What information will they be looking for before they are ready to become a customer? It’s important not to treat every person as if they are ready to buy from you right now. Instead, focus on building a relationship with your list first, so that when they are ready to buy your product or service, your business becomes their natural choice. Here’s what that customer journey looks like in one of my other businesses (a yoga studio).

Step 1: FREE Yoga Gift Card –> Step 2: Introductory Offer –> Step 3: 10-Class Pass –> Step 4: Membership –> Step 5: Workshops & Retreats

This is a natural progression that eases people into their journey of becoming a long-term customer, moving them from ‘free’ to higher price points. Make sure that the communication you send people is relevant to the stage they’re currently in. This can be automated using email automation software (see previous point). Focus on educating them more than you focus on selling.


FREE DOWNLOAD: The 1-Page Marketing Road Map to Transforming Your Marketing In 90 Days


Today, it’s easier than ever to collect vast amounts of data about our customers. There are many low-cost Point Of Sale systems out there which provide you with some nice reporting features that you can take advantage of to help you grow your business and make better business decisions.

However, many small business owners aren’t aware of how important it is to track your progress and how to use metrics to make sense of it all and measure their success.

Here are three simple metrics every business owner needs to know that can provide a starting point for taking your business to a whole new level.

Average Transaction Value (ATV)

Average order value (ATV) is pretty self explanatory. It gives you the average of how much is spent on average with each transaction made. This metric is very important, as it can help you decide on whether you should be focusing on increasing your order frequency (by using more touch points in your marketing) or your average transaction value (using up-sells and cross-sells).

How to calculate Average Transaction Value

Simply divide your total sales for the day by the number of total transactions for that same day.

Example:
$5000 turnover / 100 Transactions = $50


Customer Lifetime Value (CLV)

What is every new customer worth over the lifetime of their relationship with your business? It’s a simple metric with big implications. Knowing the lifetime value of a customer is a crucial part of understanding how much is reasonable to spend on acquiring a new customer. Measuring CLV is also a good way to determine whether your business is taking full advantage of its customer relationships. In many, if not most cases, it costs less money to increase revenue from existing customers than it does to acquire new ones. Yet still, most business owners are still more focused on acquisition than retention.

How to calculate Customer Lifetime Value

CLV = Average Transaction Value * Customer Frequency * Average Customer Lifespan

Example:
$50 Average Transaction Value * 1 purchase per month * 12 months average retention = $600


Cost of Customer Acquisition (CAC)

What does it cost you to acquire a new customer? While the importance of knowing the cost of acquiring a new customer is obvious, surprisingly a lot of business owners don’t pay as much attention to this metric as you’d expect them to. Keeping customer acquisition costs top of mind can benefit a business in numerous ways.

For starters, many companies spend more than they estimate on customer acquisition and in many cases, they continue to invest in marketing channels that make little sense given the lifetime value of their customers.

How to calculate Cost of Customer Acquisition

CAC = Total Ad Spend / Number of New Customers

Example:
$500 Facebook Ad Spend / 50 New Customers = $10

If, like in the example above, your Customer Lifetime Value is $600, it makes sense to spend $10 to acquire a new customer. However, if your CLV would only be $20 you might need to look for a new strategy to acquire new customers or focus on increasing your Average Transaction Value, Purchase Frequency and Retention Rate.


Are you currently tracking any metrics that have helped you grow your business and make better decisions in your marketing? Let me know in the comments below!

Each entrepreneur wants his or her business to succeed, but for this to happen, you need to make some changes to improve your business dramatically and that will surely push you to the top of the pack. Successful people believe strongly in their ideas, so much so that they will do everything possible to manifest them. They have a powerful path that keeps them true to their principles and ideas, even during times of disagreement and adversity.

1. Give Back

First thing you can do to improve your business is to give back. Ensure you have a life mission reflecting your need to make a difference in the lives of others. Money should not be the main motivation because the non-monetary purposes are what will bring you the significance, self-satisfaction, and happiness that you are looking for.

2. Practice Physical Activity

Engaging in physical activity is one of the best ways to improve your quality of sleep, boost brain chemistry, become more creativity, and clear your mind. It also helps to boost your longevity, happiness, and health so you can be more productive to grow your business.

3. Self-coaching

Maintain positive inner dialogue through positive self-talk, which can help you talk yourself out of or though challenges. It takes little effort to become a negative person but if you want your business to be successful, then you need to develop a positive outlook on things.

4. Be Willing to Do What It Takes

You cannot be successful without making sacrifices so make it a habit to show up every day. Commit to the long haul and be willing to devote unlimited energy and time in working toward your goals. Most unsuccessful entrepreneurs are often unwilling to pay the price to attain higher levels of commitment. Identify time-consuming distractions that you need to eliminate from your business or life and put your work responsibilities first, with leisure coming in second.

5. Love What You Do

Most successful entrepreneurs are doing things they want to do most in life and as a result, they earn a substantial income. Work to make sure your work adds value to the society in order to get to the point where you love what you do.

6. Journal

Another thing you can do to improve your business is to make a journal. Write out your thoughts so you can translate them into tangible form. Writing offers perspective to your wants, your current position, your goals, mistakes you want to avoid, and your strategy. Journaling can help you gain perspective in finding solutions to problems.

7. Improve your Business by Making Lists

Write down the goals you want to accomplish for the upcoming day, week, month, and the year. Afterwards, prioritize the list so you can allocate the necessary time to each task effectively based on importance. A list is a contract and when you write things down, you are agreeing to make these things happen. Tasks in written form are more likely to become accomplished.

8. Learn to Listen

Listen requires immense self-control because you have to check your impulses for your own needs and analyze the people you work with to understand the message being communicated. Pay less attention to the messages conveyed on the surface and listen instead for the underlying message. Without this discipline to sense and listen to underlying messages, you may become lost in translation and derail your own success.

9. Practice Clearing Your Mind

Clearing your mind is one of the things you can do to improve your business. Learn to make quick decisions that are conclusive. Metal clarity allows you to see the decisions that bring you further or closer to your goals. Before changing a decision, consider the pros and cons of doing so. impulsiveness can be disastrous so if you want to change a previously-made decision, take this chance to learn what needs to be done better this time round and clarify the details that meet your standards. You find more balance when you change decisions intelligently and make decisions quickly.

10. Look at the Details

Pay attention to every action taken on your journey toward success and invest value and meaning into each step. An action without a clear purpose can make you vulnerable unexpected challenges and your reaction to them. Direct each detail of the business towards your ultimate goals and visions. Train your mind to do things that are more challenging.

Have you ever wondered how some entrepreneurs get so much work done in a single day? It can even leave you wondering what it is you are doing wrong when apparently we all have the same 24 hours as Richard Branson or Oprah. For starters, working smarter and harder may not be the formula for success after all, which leaves you wondering what is. Here are 7 ways in which successful entrepreneurs do so well to make sure they get to the top.

1. Successful Entrepreneurs Love Their Work

A smart and successful entrepreneur is in his or her element when doing work they are passionate about. Inspiration and passion are very powerful when combined and the only way you can do excellent work is if you love what you do. Find something you are passionate about and stick with it regardless of distractions or being sidetracked.

2. Successful Entrepreneurs are Focused

Smart entrepreneurs know to stay focused and have a clear vision of what they want, which helps to actualize this vision. Visualization is quite powerful because it is not simply about seeing what you want but also about feeling them. Smart entrepreneurs feel what it is like to be at the top and not the journey it will take to reach there. They view their journey as one that embodies greatness while transporting them towards their destiny. Smart entrepreneurs connect with their visions daily through meditation, quiet walks, mantras, or vision boards, whatever works.

3. Successful Entrepreneurs Set Realistic Goals

It is great to have big goals but they can be harder to achieve. Smart and successful entrepreneurs accept their current position and start with smaller steps while maintaining focus on the ultimate vision. It is easier to achieve your goals when they are broken down into workable phases such as weekly goals or 3-month challenges. Establish daily activities that are relevant to taking you closer to your goals.

4. Successful Entrepreneurs Have a Deep Desire to Succeed

Smart entrepreneurs have the drive to achieve their goals and succeed at what they do. It is what sets successful entrepreneurs apart from the rest of the crowd. This hunger fuels them and keeps them energized to push their businesses to the top.

5. Successful Entrepreneurs Keep Learning

Successful entrepreneurs rarely stay the same as they were when they started out. It is important to invest in developing your business and yourself so you can become a successful entrepreneur. Their passion to grow, expand their businesses, and learn, is naturally in their blood. You can learn through seminars, summits, coaching, books, programs, or furthering your education. You can also learn from entrepreneurs who have gone before you on ways to develop and grow your business to help you also become a source of inspiration.

6. Successful Entrepreneurs Have Mastered Their Minds

Mastering your mind is perhaps the most important way to keep growing. You will not be able to flourish and expand until you become comfortable doing things that challenge you. Your thoughts have the power to become a reality as long as you gain some perspective on them and speak positively to yourself. Face your fears head on so you can move on to greater things.

7. Successful Entrepreneurs Network with Like-Minded People

Smart entrepreneurs choose their company very carefully and they have great support from like-minded people who offer inspiration and keep them accountable. Surrounding yourself with like-minded individuals is a surefire way to drive your business towards greater heights.

If you are looking to join a network of like-minded entrepreneurs, check out Entrepreneur Network Australia – a website that features hundreds of helpful articles with tips on how to better grow and operate your business. Be sure to join their Facebook group to join the conversation! 

In order for your business to succeed, you need a clever marketing strategy. Unfortunately, most companies hold some marketing assumptions that can restrict their ability to promote their services and products in a cutthroat marketplace. The idea of marketing is quite obscure because marketing is the base for various methods of business promotion. Therefore, it is easy to confuse the real purpose of marketing with the concept of it. There are many reasons why companies seem to think marketing is not the right move for them. If you do not work in the profession, marketing can seem expensive and exotic, with creatives whose aim seems to be to throw money at different projects. Marketing is actually crucial to a number of strategic initiatives. If you have growth goals for your business, be it for market expansion, an extension of your product line, or diversification, then you need to have a proper understanding of what marketing can do for you.

7  Common Marketing Assumptions:

Listed below are the assumptions that can restrict the efficiency of your market plan causing you to miss out on sales opportunities.

1. Small Businesses Do Not Require a Marketing Plan

A marketing plan gives you a master plan for how you will introduce your business to the market. It helps you outline your target audience, budget, offers, tactics, channels, and messages. If you do not have a cohesive, integrated plan, you may be wasting your prospects money if not confusing them. Any business, no matter how big or small, should plan its marketing to ensure the best return on investment.

2. Running Ads is the Only Marketing Plan You Need

Even though an advertising campaign can be relevant as a marketing tactic, it is only but a tactic. Ads are just one of the various ways you can convey your message to your target audience. You should have an integrated plan spelling out different tactics and how they will work harmoniously to help you achieve, sales, lead generation, and awareness.

3. You Already Know What Your Customers Think

People similar to your current customers are your ideal prospects so you need to understand the customer completely. You can gain insight on your customers by conducting customer research courtesy of a professional, independent resource.

4. There is No Need to Market to Your Customers

You should never assume that just because you have customers they are yours for the keeping. Your customers need to be reminded constantly of why they should keep buying from you and not your competitors. Promote to your customers and your prospects too.

5. That Marketing Channel is Too Costly for You

Marketers usually make wrong assumptions about the cost of marketing avenues like direct mail or advertising. You should not cross out a channel because you assume it is too costly. Explore all your options intensively and you might discover that you can access channels that you thought were unaffordable.

6. You Do Not Need Social Media

Regardless of what you sell, the one thing you can be sure of is that your competitors, prospects, and customers are using social media actively. If you do not participate, you will be left out of conversations that could be shaping your marketplace.

7. You Need to Cut Your Marketing Budget because Sales are Down

This is one of the marketing assumptions business owners usually do. They say tough times call for tough decisions but cutting your marketing budget should not be one of these tough decisions. Effective marketing may actually help you come out of a slump with your sales so if you do not continue engaging with prospects and customers, one of your competitors will be ready to take your place.

Most successful business owners experience trouble trying to keep their businesses afloat while others appear to flourish even in the most difficult conditions. For some the common complaint seems to be that referrals simply are not enough to drum up business anymore. The interesting thing is that most of these same business owners are not doing anything different to market their businesses and grow them even though the market clearly seems to have changed. On the other hand, there are business owners who have also seen exceptional business growth all through the year and not just any kind of growth either; I am talking about stellar growth. So what are the things that successful business owners do differently?

Here is my list of 9 things that successful business owners do differently

 

1. They Don’t Focus on the State of the Economy

Instead, they focus on how it alters buying behaviors exhibited by their customers without letting the despondency of it depress them. If your services or products are genuinely useful or helpful, then you will definitely find people who are willing to buy them regardless of the economic conditions.

2. They Offer the People Something New

If you find that people are not buying what you are selling, even though they used to, this could be an indication that you need to change things up. The obvious reaction would be to cut your prices, but this will devalue what you are offering. Try adding value instead by developing new packages out of services and products you already own or updating your current offerings. You could go as far as to offer something entirely new such as training programs, new product bundles or products, an eBook, or even a workshop. Be creative. All successful business owners are.

3. They Do Not Guess

Successful business owners do not guess. Conduct a survey to discover what your customers, clients, and prospects want so you can give it to them. You can use no-cost email services or in-person surveys with a short and written evaluation. Honest customer feedback will help you make better decisions in your business and reassure you when you are on the right track. Be sure to always rely on facts and numbers and stop guessing.

4. They Take Advantage of Tech

The internet is no longer unchartered territory as I am sure you have used it in one way or another, so why not use it to make your presence felt? The social networking tools at your disposal also make it cheaper for you to effectively market your business. Social media allows you to expand your reach and maybe even have fun in the process. However, it is crucial that you actually have a game plan (refer to previous point).

5. They Constantly Grow Their List

Ensure you have a list of your current and previous customers that you keep in touch with, not to mention prospects. This will help them remember, trust, and get to know you. You can collect contact information in your office or over the phone and sending out print materials. Alternatively, you can have an ‘offer and sign-up’ system on your website as part of your marketing strategy and then keeping in touch using email. Why restrict yourself? You can even use both methods to supercharge your list growth.

6. They Offer Value

People expect more value for their money and time today, so focus less on selling your services and products and more on offering helpful solutions in your marketing strategy for better results. The more value you give, the more people will want to buy from you.

7. They Do Mixed Media Marketing

Develop a marketing plan and strategy allowing you to use multiple tactics or media channels to reach your target audience instead of focusing on just one. Ask yourself where your ideal customers hang out and how to best engage with them. Then develop a strategy to direct them on to your own list.

8. They Never Stop Learning

Times are changing and you need to stay updated on what is new and working currently but you cannot do this if you are always busy with your business. Successful business owners understand the important of taking time out of their business to learn and grow. Network, take part in seminars, or read new material to meet new people and learn new things about the industry.

9. They Don’t Do It All Themselves

The truth is, you probably do not have time to learn about everything it takes to run, grow, and market your business, particularly online. You may end up hitting a wall whereby business will cease to grow; you will burn out, and become exhausted. Hire an employee or get a virtual assistant to help you with repetitive tasks. Engage a professional marketing consultant to help you develop a sound marketing strategy and to automate your marketing.

There you have it. Nine things that will not only help you be more successful in your business but happier, too.

To your success,

 

Every coin you waste in your business is precious and can be directed towards improving services and products, or reaching more customers. Most companies face the problem of funneling their money towards irrelevant expenses and often it is because they do not take time to reassess their way of “doing things”. If you keep doing the same things over time simply because you have been doing them this way, you could be wasting a significant amount of money. Here are some of the areas in which businesses spend too much money and how you can fix it.

1.  Hiring More Employees than Necessary

Today’s era is one of independent contractors and virtual assistants, so businesses do not need to hire salaried full-time staff to deal with daily tasks. Businesses can outsource these duties to freelancers who can work on a per-project or hourly basis. Your business needs to monitor their salaried workers constantly to make sure their positions genuinely require a full-time employee and only add new positions when the workload calls for it.

2. Indirect Marketing Campaigns

Data analytics have come to play a significant role in everything that businesses do and any company that fails to measure its marketing efforts can find itself left behind. Before purchasing paid advertising or posting on social media, ensure you monitor how your efforts are faring on first. The results of your current email blast could affect your decisions on future marketing campaigns for a long time so it may be worth it. Each dollar you spend could bring in more money for your business.

3. Failing to Monitor Business Expenses

Wining and dining your prospects or clients can be essential for a growing business but you should watch out for those fancy eateries (yep, I know). You could be spending more money than you need to in this area if you do not pay close attention to things. There are various expense- monitoring apps available to help you keep track of your business expenditure. If you are using professional accounting software, like Xero, you can also pull reports at different intervals to show you where exactly your money goes.

4. Is Your Business Overpaying?

If you do not hone your negotiation skills, you may end up spending more money than is required on equipment, supplies, office space leases, manufacturing, and other resources you use to run your business. Learn how to negotiate with your vendors so that you can save money which can be directed toward business growth. You probably spend a lot of time negotiating with your clients to make sure you get the best prices for your services or products, so why not use the same skills on your budget expenditure? Use the 80/20 rule to identify which 20% of your business expenses have the biggest impact on your overall expenditure.

5. New Technology

Businesses usually feel that they should invest in the most up-to-date technology, be it operation management software or devices to help them utilize this software. In addition to spending too much money on software and devices, you could also be investing in building a better marketing foundation and building systems that will allow you to scale your business.

As an independent marketing consultant, I help business owners to design and implement cost-effective marketing strategies that more than pay for themselves. If you are looking for a way to scale your business reliably, using proven strategies, I look forward to having a chat.

To your success,

 

Some common reasons why your marketing isn’t working are probably less obvious than you might think. Marketing, when not done right, can easily fail to produce the desired results. Many times, I have seen business owners sit down to come up with their own marketing strategy, only to end up with great disappointment. However, this is all part of being in business. When we fail, we pick ourselves up and go again.

Nevertheless, I have identified a few common mistakes when it comes to marketing and outlined some strategies for how to fix these problems.

Here are 5 common reasons why your marketing isn’t working

 

1. Trying to be everything to everyone

Many businesses fail to send out a clear message that is targeted at their ideal customer (Avatar). Instead they try to keep their message as broad as possible. This approach results in generic messaging that doesn’t work. Instead, be very clear about your purpose, what your product or service is about and who exactly it is for. Identify who your ideal customers are and craft copy that speaks directly to them. The clearer your message and targeting, the better your sales will be.

2. Competing on price

One approach many businesses take when competition moves in is to lower their price. In some industries, this has led to a war on price between competitors leaving little to none for anyone. Rather than lowering your prices, try to find ways to add more value to your customers. This won’t just leave you better off financially, but also position you as the expert amongst your competitors. Ever seen Apple run a sale?

3. Limiting Marketing to Just One Platform

Businesses have to consider more than one marketing platform. Digital marketing offers countless tools to increase brand awareness, drive traffic to your campaigns and proactively increase your sales when you choose to. Social media is just one platform. Email marketing is another. Traditional forms of marketing are also worth testing, especially when targeting customers who are yet to embrace the digital era. Muti-channel marketing also allows you to identify where your best customers are coming from and where to spend most of your budget in order to get the best return.

4. Lack of Strategy

Without a strategy, marketing fails. This is one of the most common reasons why your marketing isn’t working. In marketing, strategy is everything. In fact, the right strategy produces stunning, hitherto unimagined results. Develop a marketing plan and stick to it. Test what’s working, repeat what does, discard what doesn’t. Numbers don’t lie.

5. Dead Techniques

Dead marketing techniques kill businesses faster than ever before. Don’t get stuck in the old ways. If it’s not working, change it. Replace it with something that works. Tweak it if necessary. There’s no need of staying loyal to ideas that cost a lot of money yet have nothing to show for all that investment. Even if it once was your best strategy.

Do you currently have a strategy that allows you to get new customers “on tap”? If not, I might be able to help. As an independent marketing consultant, I help business owners in the retail and hospitality industries to design and implement automated marketing strategies that take their business to a whole new level. When you’re ready, let’s have a chat about your business.

To your success,