Topics discussed:

0:05 – The importance of showing up
0:40 – Collaborate with other businesses in the group
1:37 – Katrin’s introduction
7:15 – How to create effective email promotions
8:56 – Designing your promotional offer
9:38 – Offer example: Na’s massage package
11:15 – Resources: Offer Swipe File / Promo email template
11:42 – Why you should split up your promotion into multiple emails
12:22 – How to structure your email campaign
14: 48 – One-off promotion VS “evergreen” promo
15:29 – How long should you run a promotion
16:14 – Dealing with seasonal promotions
16:50 – Promotions & subscription services
19:42 – Differences in email marketing software
21:18 – Switching between email marketing software
22:43 – Benefits of blog content

Resources & Links:

• ActiveCampaign
• Mailchimp
• Promo Offer Swipe File (coming soon)
• Promotional Email Template