When I first spoke to Rhina over the phone, I could hear a little frustration in her voice. She had already been running her Brisbane eyebrow salon for many years and had an established customer base, but marketing has always felt like an…

Marketing is essential for any small business. It's the lifeblood of your business. But with the ever-changing digital landscape, it can be quite a stressful task to tackle and result in overwhelm. The good news is, it doesn't have to be difficult.…

Recently, I had the pleasure of doing my 90-Day Marketing Transformation with Scott and Melisa at Just Tinting in Bundaberg. As an honest, old-school business that has been operating for over 30 years and values good old-fashioned customer…

QR codes have many different use cases and with a little creativity, the possibilities are endless. In this article, I share how to make the use of QR codes effective, things you’ll need to consider and common mistakes to avoid.  Ready?…

It's a simple question: What is marketing? The answer, however, isn't always so obvious. Most business owners I speak to have a very different idea of what marketing really is. For some, it's simply advertising (in print or online).…

Marketing is a bit of a mystery for many small business owners. After all, most of us didn’t go into business to market and sell, but to do whatever we are great at and love doing.  But when we break it down, marketing really isn't…

Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep…

In essence, there are only three ways to grow your business. Increase the number of customers, increase the purchase frequency, and increase your average transaction value. However, there are a number of not so obvious ways to increase sales…

The biggest challenge most of my clients face is knowing what to focus on in their marketing. It can be incredibly overwhelming with all the different options and tools out there - social media platforms, advertising platforms (print and digital),…

Today, it’s easier than ever to collect vast amounts of data in our business. There are many low-cost POS (point of sale) systems out there with some fantastic reporting features that you can take advantage of to help you grow your business…

If you're anything like me, you probably love books! A great book can offer us a glimpse into the vast knowledge and experience of an expert in any field we choose to deepen our understanding, and we often learn a lot about ourselves while exploring…